! ! # 5! !KEY TAKEAWAY! SHOCK! ! !! As mentioned in the introduction, shock is a tricky emotion because it may prevent people from sharing a video. In this case, it was used for an important cause and the video’s shock value caught people’s attention. More importantly, it incited people to share the video. Unfortunately, the name of the video gives away what is going to happen.! ! ! 59! LaMercatique!