! ! # 6! !MIX AGAINST AIDS! !CONCEPT:! ! A trendy radio station created 2 super hot videos (one featuring a !man, the other a women) and shared them on Facebook. ! !Each time someone new watched the video, they “contaminated” !their !own Facebook wall, with their friends’ pages quickly following suit.!! !! !RESULTS:! ! 1 million people were reached before Facebook blocked the videos !for breaking Facebook’s rules.! !VIDEO: http://bit.ly/Hhneu4!! 61! LaMercatique!