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Big data represents large groups The future of the luxury shopping experience

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Big data represents large groups of people and widespread behavior. This is not
so relevant, when it comes to retail.
As a person, you don’t want to be part of a big data set, you want personalized
service.
Small data is about gathering and understanding insight, without being too
intrusive.
IT’S ALSO ABOUT SMALL DATA
LaMercatique

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