Mercedes-Benz, ﬁnancial department!
When the Financial Department describes a pilot as being overwhelmingly positive”,
you can be sure that the R.O.I. was….signiﬁcant…!
Mercedes-Benz did a summertime pilot of using iPads in 40 showrooms across the U.S. !
With iPads in hand, car dealers were able to engage customers in a much more fun and
interactive way than ever when choosing their future car (colors, options…) and remained
by their side throughout the entire sales process. !
Since then, all 355 dealerships have been equipped.!
THE COMMERCE PERSPECTIVE/!
RETAIL IS CHANGING!