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47!
THE COMMUNICATION PERSPECTIVE!
A NEW PARADIGM!
COMMUNICATE IN A
FLAT WORLD!
SMARTER
COMMUNICATION!
SORRY GUYS, ADVERTISING HAS CHANGED (FAST)!
Digital has totally changed the relationship between a brand and its
public (employees, clients, competitors, providers...).!
A brand is now totally porous and you’re not in control anymore.!
However, digital enables you to target most accurately, to create a
connection with different audiences & gather data!
WHAT DOES IT TAKE TO COMMUNICATE IN A FLAT WORLD?!
With Digital, whatever you do online will potentially be known
worldwide.!
Don’t even think of having a totally different strategy from one country
to another & also consider that once something is online, there is
no turning back.!
CONTENT WITHOUT CONTEXT IS IRRELEVANT!
It’s not only about serving great content, but also about understanding
that the customer’s context is even more important. !
This means that you should determine content in the format that best
suits the consumer’s current behavior.!

Publicado en: Empresariales, Tecnología
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