A COMPANY CAN’T AFFORD TO
DEVELOP TOUCHPOINTS IN
Your communication needs to be integrated and I don’t care if
you’re using Vine, Instagram or Facebook. I want all your media
to work together and be consistent and uniﬁed.!
A consumer is not “on” or “off” line and your communication
shouldn’t be, either.!
Is it essential to point out that it would be useless to push the
consumer through a set of device-speciﬁc gates...!
THE COMMUNICATION PERSPECTIVE/!
A NEW PARADIGM!