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From Skeptic To Advocate

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Greg Verdino
Greg Verdino

My Presentation for Blog World Expo 2009. Session: Saturday, 10/19 Room 222 at the LVCC.

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from skeptic to advocate making the business case for social media greg verdino | gregverdino.com | crayonville.com |
my name is greg and i’m just like you Blog Twitter Facebook Posterous Blog Blog
i’m chief strategy officer at crayon helps brands leverage social media from a strategic perspective to join the conversation and achieve transformational change we work with clients like:
my clients are just like yours were Blog? Twitter? Facebook? NO NO NO Posterous? YouTube? Flickr? NO NO NO
what’s the business case for social media? against • I don’t care what my customers think • I don’t want stronger customer relationships • I have all the new ideas I can handle • I’d rather my customers didn’t talk to each other • My customers are complainers • My ads are great but my product sucks
when a client says no, they’re really saying… I am… a) ignorant b) scared c) lazy d) stuck
know what case you need to make ignorant scared I a lazy stuck educate assure motivate jumpstart
educate the ignorant outdated perceptions vs current reality • Google this: “best social media stats”
assure the scared fear of failure vs the guidance to succeed
motivate the lazy hardly working vs working harder
jumpstart the stuck nowhere fast vs knowing how to get started
not for me how
not for me how • Hands on demonstration • Clear explanation • Keep it simple • Make it personal • Come armed with tangible benefits • Can the jargon, speak their language • Know your stuff & know their business • Not a pipedream but a plan
what else?
let’s keep in touch greg verdino crayonville.com gregverdino.com @gregverdino gregverdino@ 631.747.1451 crayonville.com

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From Skeptic To Advocate

  • 1. from skeptic to advocate making the business case for social media greg verdino | gregverdino.com | crayonville.com |
  • 2. my name is greg and i’m just like you Blog Twitter Facebook Posterous Blog Blog
  • 3. i’m chief strategy officer at crayon helps brands leverage social media from a strategic perspective to join the conversation and achieve transformational change we work with clients like:
  • 4. my clients are just like yours were Blog? Twitter? Facebook? NO NO NO Posterous? YouTube? Flickr? NO NO NO
  • 5. what’s the business case for social media? against • I don’t care what my customers think • I don’t want stronger customer relationships • I have all the new ideas I can handle • I’d rather my customers didn’t talk to each other • My customers are complainers • My ads are great but my product sucks
  • 6. when a client says no, they’re really saying… I am… a) ignorant b) scared c) lazy d) stuck
  • 7. know what case you need to make ignorant scared I a lazy stuck educate assure motivate jumpstart
  • 8. educate the ignorant outdated perceptions vs current reality • Google this: “best social media stats”
  • 9. assure the scared fear of failure vs the guidance to succeed
  • 10. motivate the lazy hardly working vs working harder
  • 11. jumpstart the stuck nowhere fast vs knowing how to get started
  • 12. not for me how
  • 13. not for me how • Hands on demonstration • Clear explanation • Keep it simple • Make it personal • Come armed with tangible benefits • Can the jargon, speak their language • Know your stuff & know their business • Not a pipedream but a plan
  • 15. let’s keep in touch greg verdino crayonville.com gregverdino.com @gregverdino gregverdino@ 631.747.1451 crayonville.com