1. Mobile internet usage is growing exponentially, surpassing traditional internet usage.
2. Smartphone apps represent a huge opportunity, but mobile web apps can also be very powerful if designed well for the mobile context.
3. There is no consensus on whether native apps or mobile web apps have an advantage, and the debate touches on issues like user experience, business models, and platform lock-in.
23. iPhone Only Part of World Wide Market
Android Symbian iPhone RIM Windows
Other
4% 3%
13%
36%
17%
27%
Android 36%, iPhone 17% in Q2 2011
http://www.gartner.com/it/page.jsp?id=1689814
24. U.S. Smartphone Subscribers Feb 2011
Android iPhone RIM Windows Palm Others
2.4%
5.8% 2%
38.1%
24.7%
26.6%
http://www.comscore.com/Press_Events/Press_Releases/2011/7/
comScore_Reports_May_2011_U.S._Mobile_Subscriber_Market_Share
25. Know Your Demographics
Blackberry has Emerging markets
40% 80%
global enterprise of worldwide
mobile market. MMS traffic.
26. Know Your Geography
Blackberry has Sharp sells
37% 80%
Latin America of its phones in
smartphone market. Japan, leads market.
Most popular phone for youth in Brazil is Blackberry.
Blackberry Messenger is Addictive. Network Effects.
Source: http://bit.ly/dlpGt8
27. Why compare mobile to the PC market?
http://www.flickr.com/photos/mesq/413104380/sizes/o/
28.
29.
30.
31.
32. Windows 8 will boost WP7
Help familiarize and validate the Metro UI
33. What are your customers using?
Ask Them
Use Mobile Analytics
45. Do Apps Create
Platform Lock-in?
If you've bought $200 worth of
applications for your
smartphone, you're much less
likely to switch to a different
model in the future.
In short, high spending on
smartphone apps ensures long-
term platform loyalty.
http://www.flickr.com/photos/fxp/2374147405/sizes/l/
46. Do Apps REALLY Create Platform Lock-in?
App Cost
Twitter for iPhone Free
Reeder $2.99
Instapaper $4.99
Facebook Free
1Password $9.99
Total $17.97
Switching Costs are Lower
49. 1. Android Has Horrible App Store
2. Needs to improve App Store to Compete
3. Oh Wait... Nevermind
Android RIM iPhone Windows Palm Others
2.8%
7.7% 2%
33.0%
25.2%
28.9%
http://www.comscore.com/Press_Events/Press_Releases/2011/1/
comScore_Reports_November_2010_U.S._Mobile_Subscriber_Market_Share
54. 81% of iPhone owners have household incomes
greater than the U.S. median household income
http://blog.comscore.com/2011/01/verizon_iphone_mobile_market.html
55. Cheaper iPhone Will Be a Big Deal
(I think. Remember I don’t know either!)
The analyst says Cook “appeared to reaffirm
the notion that Apple is likely to develop lower
priced offerings” to expand the market for the
iPhone. Cook said the company is planning
“clever things” to address the prepaid market,
and that Apple did not want its products to be
“just for the rich,” and that the company is “not
ceding any market.”
http://blogs.forbes.com/ericsavitz/2011/02/28/apple-plots-move-to-expand-iphones-market-share/
56. Native vs Web
http://www.flickr.com/photos/hi-phi/54828371
57.
58. Why are we fighting?
http://www.flickr.com/photos/jeff-bauche/2230236391/sizes/o/
59. “We have been trying to come up with a solution to let
developers write applications, yet keep the iPhone secure and
safe. We’ve come up with a sweet solution.”
http://www.flickr.com/photos/acaben/541334636/
60. Web Developers
Web Developers
Mac Developers
Mac Developers
Web Developers
Mac Developers
61. Web aDevelopers
“That is bold idea. Very forward
thinking... This is the coming out
party for web apps. We are very
Macexcited about this. These are
Developers
exciting times.”
— Jason Fried, 37signals
62. “Perhaps it’s playing well in the
mainstream press, but here at WWDC,
Apple’s “you can write great apps for the
Mac Developers
iPhone: they’re called ‘web sites’” —
message went over like a lead balloon.
Web Developers
If all you have to offer is a shit sandwich,
just say it. Don’t tell us how lucky we are
and that it’s going to taste delicious.”
— Jon Gruber, Daring Fireball
63. Flickr photo by Civisi: http://www.flickr.com/photos/civisi/2611679744/
Web 2.0 iPhone App Store
Web-based Apps Native Apps
Services & Mashups Few APIs between apps
Software as Service No Recurring Revenue
Cloud Computing Local Storage
64.
65.
66.
67. Surprise Story of 2008
Flickr photo by Drift Words: http://www.flickr.com/photos/44124413076@N01/11846265/
75. A mobile
website
for every
iPhone
app.
http://www.flickr.com/photos/fotoosvanrobin/4932854288/sizes/l/
76. Let me share our secret for selling mobile web.
http://www.flickr.com/photos/pricklebush/224674200/
77. Email Gallery Free Email Templates Email Marketing Companies Submit
Advertise Here Advertise Here
Column Type of Email Type of Business Color POPULARITY RESET
Hyundai USA Newsletter 3 Alertful Newsletter 2 Divine Chocolate Newsletter 2
Does your company send email to customers?
http://www.email-gallery.com
78. Does your company participate in social media?
http://www.flickr.com/photos/intersectionconsulting/5177773774/
79. Links
don’t
open
apps
http://www.flickr.com/photos/mattimattila/4001221570/
80. Only
21%
of Google’s largest advertisers
have mobile web sites.
Why?
http://www.flickr.com/photos/silipo/378476114/
81. BIGGEST CHALLENGE FOR MOBILE WEB:
Many Sites are Chaos Behind the Scenes
http://www.flickr.com/photos/nickwheeleroz/2391631937/in/photostream/
83. Our existing systems are
anchors holding us back.
http://www.flickr.com/photos/caffeinehit/186362735/
84. Native Developers Start from a Clean Slate
http://www.flickr.com/photos/salendron/5569020488/
85. HTML
HTML
NATIVE
HTML
HTML
Content NATIVE
HTML
& Services
NATIVE
HTML
HTML HTML
Car sketch: http://www.flickr.com/photos/cloppy/5081768461/
86. Features of New Platforms
Integrated image resizing
Video conversion and resizing
Separation of content from markup so
content can be used in native apps
Prioritization of content based on context
Full-featured APIs
Synchronization
New Ways to Enable Content Editors
http://www.flickr.com/photos/expressmonorail/3046970004/sizes/l/
87. What does WYSIWYG
mean to multiple devices?
WYSIWTF
http://www.flickr.com/photos/ndm007/171398958/
95. One Possible Bridging Solution
example.com/products/[productID]
Desktop Web m.example.com/ Internet
Redirect
Internet Page products/[productID]
Desktop Mobile Device Class
Template A
Device Class
Template B
Desktop or MobileFour
Cloud Web
Desktop Mobile Mobile Web
Server w/ RWD
Web Server Server
Platform Device Class
Template C
Device Class
Template D
Web Services
APIs
APIs Necessary to Support App Development
96. Something we
can all agree on
Mobile Testing
SUCKS!
http://www.flickr.com/photos/zachklein/54389823/
97. Even Most Successful Developers Face
the Challenge of Testing on Enough Devices
From the beginning, we have wanted to make Angry
Birds available for every feasible Android device... We
tested the game extensively on a large number of
devices, and gathered all the feedback we received
from our beta testing to address every possible issue.
So far, we have hesitated to create multiple versions
of Angry Birds for the Android platform. But judging
by the feedback we have received, we feel that by
providing a lightweight solution, we are doing a favour
for our fans.
http://www.rovio.com/index.php?mact=Blogs,cntnt01,showentry,
0&cntnt01entryid=47&cntnt01returnid=58
98. No. ARTICLES TOPICS ABOUT CONTACT CONTRIBUTE FEED
320
DECEMBER 14, 2010 Search ALA
Smartphone Browser Landscape include discussions
by P E T E R - P A U L K O C H
Published in: User Interface Design , Mobile , Mobile Design , Mobile Development
Topics
Discuss this article » | Share this article » Code
Content
Culture
Design
Mobile
Process
User Science
Snapshot
Most web designers and
developers (not to
mention the entire
blogosphere) fall
squarely in the high-end
market. A cultural bias
Users expect websites to work on their mobile phones. In two to three years, mobile support
exists against OSs aimed
will become standard for any site. Web developers must add mobile web development to their at any other market. As
skill set or risk losing clients. a result, most people
focus on the struggle
How do you make websites mobile compatible? The answer is obvious: By testing them on all between iOS and
mobile phones, and by solving the problems you encounter. But, that’s a useless answer. It’s Android, and ignore the
rest. This has to change.
impossible to test your designs on every mobile phone out there. Within the mobile phone
landscape, there are at least ten operating systems (OSs) and fifteen browsers that require
consideration. Mobile devices are expensive, and not every web developer can afford to buy
five to ten of them. Testing “on all mobile phones” is impossible for most web developers.
In this article, I’ll give you an overview of the mobile web market, as well as phone platforms
and their browsers, so that you can decide which mobile devices to test on. Then, we’ll look at
how to set up a mobile test bed. Stay in better touch with
customers with
99. “Testing on as many devices as possible is a great
idea in theory, but in practice it is untenable. Even if we
buy a few devices to try to cover more ground, they will be
outdated in just a few months or a year at most. So are we
supposed to buy multiple devices per year?”
posted at 11:32 am on December 14, 2010 by klayon
“If that’s the mobile landscape, I want no part of it.”
posted at 07:22 am on December 15, 2010 by Polsonby
http://www.alistapart.com/comments/smartphone-browser-landscape/
100. Mobile Portland Community Device Lab
• Dedicated location within mobile community in
central, downtown Portland.
• Adjacent event space to be used for hosting
Mobile Portland events and other user groups.
Also available for developer training sessions.
• Free and open to anyone. Run as a non-profit.
Building Lobby
• Located in 25,000 sq. ft. building leased by
VC-funded mobile start up Urban Airship
• Other tenants in building include mobile
developers Cloud Four, Uncorked Studios and
Bank Simple.
• We’re creating a central hub for mobile activity
in the Portland area. The building is already
Device Lab Glass Office becoming a magnet for mobile developers.