The iPhone App Store has captured the imagination of entrepreneurs everywhere. There is a gold rush happening.
This presentation explains why we chose not to become full time cocoa developers, the challenges people are currently facing in the iPhone App Store, and the long term picture for mobile web applications.
It also describes an interim strategy of building hybrid applications using web technology so that you can use a common code base and publish your application to the various application stores for iPhone, Android, Blackberrry, etc.
Originally presented at Web 2.0 Expo in San Francisco.