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Where 2.0 -- Get me a mobile strategy or you’re fired!
1. Get Me a Mobile
Strategy or
You’re FIRED!
Jason Grigsby
Slides: bit.ly/grigs-where2011
Tweets: @grigs_talks
@grigs • jason@cloudfour.com
cloudfour.com/blog • mobileportand.com
2.
3. Get a lot of email from this guy...
http://www.flickr.com/photos/corbett3000/2327165138/in/set-72157604094629546/
4. Mobile is Disruptive Technology
http://www.flickr.com/photos/talkephotography/4523849236/ Creative Commons BY-NC-SA 2.0
42. iPhone Only Part of World Wide Market
Symbian Android RIM iPhone Windows
Other
4% 4%
16%
37%
16%
23%
Android 23%, iPhone 16% in 2010
http://www.gartner.com/it/page.jsp?id=1421013
43. U.S. Smartphone Subscribers Feb 2011
Android RIM iPhone Windows Palm Others
2.8%
7.7% 2%
33.0%
25.2%
28.9%
http://www.comscore.com/Press_Events/Press_Releases/2011/1/
comScore_Reports_November_2010_U.S._Mobile_Subscriber_Market_Share
44.
45.
46. Know Your Demographics
Blackberry has Emerging markets
40% 80%
global enterprise of worldwide
mobile market. MMS traffic.
47. Know Your Geography
Blackberry has Sharp sells
37% 80%
Latin America of its phones in
smartphone market. Japan, leads market.
Most popular phone for youth in Brazil is Blackberry.
Blackberry Messenger is Addictive. Network Effects.
Source: http://bit.ly/dlpGt8
48. What are your customers using?
Ask Them
Use Mobile Analytics
49. DOs
#2 Look beyond native apps to
mobile web, SMS & MMS
69. Google’s Three Mobile Behavior Groups
Urgent now
Repetitive now
Bored now
http://www.informationweek.com/blog/main/archives/2007/04/google_lays_out.html
74. ME NEED IPHONE APP.
http://www.flickr.com/photos/corbett3000/2327165138/in/set-72157604094629546/
75.
76. What is your mobile strategy?
There shouldn’t be a mobile strategy.
It should simply be THE strategy.
77. Mobile
First
Mobile is disruptive technology.
It will touch all aspects of your business.
Plan accordingly.
Slides: bit.ly/grigs-where2011 | @grigs | cloudfour.com/blog