● Step 1 - Hustle: Do a bunch of hustle work before you even talk
about how to scale the growth over time.
○ Building a landing page
○ Doing a kickstarter
○ Building a social media following
○ Partnering with blogs/YouTubers/etc.
○ Luckily, you don't have to reinvent the wheel on this
● Step 2 - Scale: Through retail partnerships, paid customer