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This is an important problem because board discussions tend to
happen at the level of aggregate statistics - which we've gotten
smarter about as an industry (MAU, churn rates, etc.).But inputs
imply that you also have to convey the model for how growth
happens, and these inputs will be hard to compare to other industry
benchmarks that are readily available.
So ultimately, it seems like you still have to talk through the stuff
where people can talk about comparison, but also break that down
into a small number of inputs so that the team knows what to focus
on. Hard problem when investors can have ADHD and just want to
talk about the big easy numbers.
#ControlInputs
@AndrewChen

Publicado en: Marketing, Empresariales
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