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Challenge 
– 
A case study
The Japanese have always loved fresh fish.
But the waters close to Japan have not held many fish for decades.
So fishing boats got bigger and went further into deep sea.
The farther the fishermen went, the longer it took to bring in the fish.
•Since the return trip took more days, the fish were not fresh. 
•The Japanese did not like the taste.
Freezers on Boat 
To solve this problem, fishing companies installed freezers on their boats & they would catch the fish a...
Freezers allowed the boats to go further in deep sea and stay longer.
•However, Japanese could taste the difference between fresh and frozen fish. 
•The frozen fish brought a lower price.
So fishing companies installed fish tanks in their boats. They would catch the fish and stuff them in the tanks, fin to fi...
After a little thrashing around, the fish stopped moving and stayed. They were tired and dull, but still alive.
•Since the fish did not move for longer periods, they lost their fresh-fish taste. 
•The Japanese preferred the lively tas...
What was the Solution ? 
•So how did Japanese fishing companies solve this problem? 
•If you are a consultant, how will yo...
"Man thrives, oddly enough, only in the presence of a challenging environment.”
For the Japanese fish problem, the best solution is simple. 
So how did the Japanese Fish stay Fresh?
The Solution ? 
•To keep the fish tasting fresh, the Japanese fishing companies still put the fish in the tanks. 
•But now...
The shark eats a few fish, but most of the fish arrive in a very lively state !
Reason ??? 
•The fish are challenged because of shark and hence are constantly on the move. 
•The challenge they face keep...
Recommendations 
•Do not thrive on past glory. 
•Don't create success and lie in it. 
•Failing makes you tired. Challenges...
Recommendations : 
•Without challenges we can become complacent, find life boring, and become inactive. 
•Remember oaks gr...
Recommendations : 
•Consider new challenges and problems in your life as a shark – the challenges and problems can keep us...
Never be afraid to try something new ! 
Learning to live without recognition is a skill !
Nobody truly knows which employee actually deserves the merit of success, or who's is actually contributing the necessary ...
If anyone ever tells you that your work is unprofessional; 
Remember: 
Amateurs built the Ark 
(Which saved all the specie...
And Professionals built the Titanic. 
(All died tragically !!)
Challenges keep you alive!! 
Put a shark in your life and see how far you can really go!
CHALLENGE - CASE STUDY
CHALLENGE - CASE STUDY
CHALLENGE - CASE STUDY
CHALLENGE - CASE STUDY
CHALLENGE - CASE STUDY
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CHALLENGE - CASE STUDY

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CHALLENGE - CASE STUDY

  1. 1. Challenge – A case study
  2. 2. The Japanese have always loved fresh fish.
  3. 3. But the waters close to Japan have not held many fish for decades.
  4. 4. So fishing boats got bigger and went further into deep sea.
  5. 5. The farther the fishermen went, the longer it took to bring in the fish.
  6. 6. •Since the return trip took more days, the fish were not fresh. •The Japanese did not like the taste.
  7. 7. Freezers on Boat To solve this problem, fishing companies installed freezers on their boats & they would catch the fish and freeze them at sea.
  8. 8. Freezers allowed the boats to go further in deep sea and stay longer.
  9. 9. •However, Japanese could taste the difference between fresh and frozen fish. •The frozen fish brought a lower price.
  10. 10. So fishing companies installed fish tanks in their boats. They would catch the fish and stuff them in the tanks, fin to fin.
  11. 11. After a little thrashing around, the fish stopped moving and stayed. They were tired and dull, but still alive.
  12. 12. •Since the fish did not move for longer periods, they lost their fresh-fish taste. •The Japanese preferred the lively taste of fresh fish, not sluggish and dull fish.
  13. 13. What was the Solution ? •So how did Japanese fishing companies solve this problem? •If you are a consultant, how will you take up this challenge & suggest your recommendations ?
  14. 14. "Man thrives, oddly enough, only in the presence of a challenging environment.”
  15. 15. For the Japanese fish problem, the best solution is simple. So how did the Japanese Fish stay Fresh?
  16. 16. The Solution ? •To keep the fish tasting fresh, the Japanese fishing companies still put the fish in the tanks. •But now they add a small shark to each tank.
  17. 17. The shark eats a few fish, but most of the fish arrive in a very lively state !
  18. 18. Reason ??? •The fish are challenged because of shark and hence are constantly on the move. •The challenge they face keeps them alive and fresh!
  19. 19. Recommendations •Do not thrive on past glory. •Don't create success and lie in it. •Failing makes you tired. Challenges in our lives can keep us moving forward.
  20. 20. Recommendations : •Without challenges we can become complacent, find life boring, and become inactive. •Remember oaks grow strong in contrary winds, and diamonds are made under pressure.
  21. 21. Recommendations : •Consider new challenges and problems in your life as a shark – the challenges and problems can keep us motivated and moving forward.
  22. 22. Never be afraid to try something new ! Learning to live without recognition is a skill !
  23. 23. Nobody truly knows which employee actually deserves the merit of success, or who's is actually contributing the necessary support to make things happen.
  24. 24. If anyone ever tells you that your work is unprofessional; Remember: Amateurs built the Ark (Which saved all the species)!
  25. 25. And Professionals built the Titanic. (All died tragically !!)
  26. 26. Challenges keep you alive!! Put a shark in your life and see how far you can really go!

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