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Tagging: Emerging Trends
WebVisions
May 23, 2008
Portland, OR
A bit about me...
User Experience Consultant
Edmonton, Canada
Speaker
Blogger
Author
Question: When was metadata invented?
Vertical Filing   Colour TV




                       Source: New York Times
vs.
Volume




Time
Volume




Time
                ?
User          Resource




       Tags
What’s Next?
Trends

• More Structure
• Automanual Folksonomies
• Leveraging Communities
• Sparking Innovation
More Structure
Structure
Sticky
Not Sticky
User          Resource




 Resource
       Tags
Artist                                 Artist




            CD              CD                                   CD




...
Leveraging
Communities
“humor” vs “humour”

American Spelling    British Spelling
   Jon Stewart      Douglas Adams
  David Sedaris      Terry Pr...
Automanual
Folksonomies
Tim Spalding
Combine Tags
Reduce noise & collapse
  obvious synonyms




      Tag Mash
   Arbitrary tag combinations
          & weigh...
“I notice a hesitance toward hard-coded
 semantics and manual work—people think
 these things won’t scale. I learned to mi...
Sparking
Innovation
Any Text
 String

      Write   Read
geotagged                     Marker Tag
  geo:lat=54.1423
  geo:long=-113.1232      }    Machine Tags



namespace : key ...
Flickr         Innovation
Flickr Users     Useful Tools
 Dan Catt        Job at Flickr
Developers     New API Methods
Trends

• More Structure
• Automanual Folksonomies
• Leveraging Communities
• Sparking Innovation
“When the hype wears down... I think tagging
will have altered the information landscape in
a fundamental way”




   Jon ...
http://genesmith.ca
Smith
Gene                 er Ex perie
                                nce
                   Us
        al, n Form
      ...
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