1. Trends Assessment :
Cloud Computing and
What It
Means for Digital Marketing
MKTG 7546
GAYATRI SESHADRI

2. What is Cloud Computing?
 Cloud computing entrusts, typically centralized, services with your
data, software, and computation on a published application
programming interface (API) over a network.

3. Life before Cloud Computing
 Traditional business applications have always been very
complicated and expensive. The amount and variety of hardware
and software required to run them are daunting.
 Can IT department deploy the apps they need? What about small
and mid sized businesses?

4. Cloud Computing : a better way
 The shared infrastructure means it works like a utility: You only pay
for what you need, upgrades are automatic, and scaling up or down
is easy.
 Cloud-based apps can be up and running in days or weeks, and
they cost less. With a cloud app, you just open a browser, log
in, customize the app, and start using it.
Reference: Apple iCloud Harmony

5. Impact to the World of Business:
 Cloud Computing may be the greatest gift to digital marketers as
they (we) are now able to market and evangelize every part of the
value chain that the customer would interact with.
 Given the nature of an online environment, those same customers
will be sure to make use of their social circles and share their
experience of each step of the process

6. Real Life Case 1:
 SunTrust Banks uses the Service Cloud from SalesForce.
 Having sales and service on the same platform has been really
beneficial to SunTrust because it gives then one view of the clients.

7. Real Life Case 2:
 Netflix made what looked like a peculiar choice: the DVD-by-mail
Company decided that over the next two years, it would move most
of its Web technology — customer movie queues, search tools and
the like — over to the computer servers of one of its chief
rivals, Amazon.com.

8. Cloud Computing Providers:

9. Potential Applications in Other
Industries :
• Governments are increasingly
recognizing that the adoption of
cloud could dramatically reduce the
cost of delivering services.
• Only 10 percent of government
agencies' overall IT expenditures are
allocated to cloud in 2011.
• By the end of 2012, this figure is
anticipated to more than double to
28 percent.
• Nearly one-third of healthcare sector
decision makers said they are using
cloud applications, and 73% said
they are planning to move more
applications to the cloud, according
to a recent report by Accenture

10. How will Digital Marketing benefit?
 Having precise, real-time data has greatly improved customer relationship
management.
 With each individual customer’s data being automatically input, the overall
sales data for the business is instantly reflected and available on-demand.
 The accurate and readily available data streamlines sales and marketing
operations overall, and therefore the implementation of these sales and
marketing strategies can occur more quickly, resulting in rapid
responsiveness to the market.
 Rapid responsiveness creates more competition in the marketplace.
 As a result, businesses must compete with cloud computing solutions in
order to stay afloat with technological advances in the marketplace, and
therefore, survive.

11. Questions?