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the future
of social media	
Tom Palmaerts
Trendwatcher
partner Trendwolves

twitter @palmaerts
social media
evolution
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
social media
present
2010 lijkt alsof we
genoeg hebben van de
(nieuwe) sociale media
2009 trend defriending zet zich pas echt door
e-holiday
Airplane mode
e-suicide
2010 lijkt alsof we
genoeg hebben van de
(nieuwe) sociale media
mobile




                 inline




social media    control




future         experience




               augmented




                real life
mobile




                 inline




social media    control




future         experience




               augmented




                real life
Het aantal
   Nederlanders dat
    mobiel internet




                              2013
   gebruikt, groeide
afgelopen halfjaar met
  61 procent van 1,5
    miljoen tot 2,42
        miljoen. 




                            mobile phones will
                         overtake PCs as the most
                           common Web access
                             device worldwide
                                         gartner inc.
mobile




                 inline




social media    control




future         experience




               augmented




                real life
Inline advertisement
I am what I share
I am what I share ... bye bye cd (wired)
mobile




                 inline




social media    control




future         experience




               augmented




                real life
1/3       e

van de vlamingen
checkt sms’jes
van hun partner
Pas trouwens op als je een GSM krijgt van je partner / baas
Mensen vergeten ... Google niet
Privacy is dood!
mobile




                 inline




social media     control




future         experience




               augmented




                real life
Facebook op iPhone
web     web 2.0




mobile     ?
web     web 2.0

                   trust


                           indiv

mobile     ?
                             24h



                       local
mobile




                 inline




social media    control




future         experience




               augmented




                real life
mobile




                 inline




social media    control




future         experience




               augmented




                real life
global transport   global minds
world = flat
we geloven de verkoper niet meer
we vertrouwen ons netwerk
so
Watch out for the future
Love 1.0
Love 2.0
Love mobile
mail me tom@trendwolves.com
follow me on twitter @palmaerts

slideshare.net/palmaerts




                                  www.trendwolves.com
                                  follow us on twitter @trendwolves

                                  slideshare /trendwolves

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