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Branding Khakra

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The document proposes a marketing strategy to launch a branded khakra snack called KRISSPS... in India. It discusses developing 17 flavors of khakra packaged in multiple sizes. The strategy involves promoting KRISSPS... as a healthy home-made snack through traditional and new media advertising, public relations efforts, and trade promotions to target health-conscious consumers.

BusinessEntertainment & Humor
1 of 22
Advertising Strategy Assignment Nidhi Mattoo (Roll No 138) Shradha Sharma (Roll No 223) Creating a brand identity for Khakra
The snack market in India ,[object Object],[object Object],[object Object],[object Object]
Contd.. ,[object Object],[object Object],[object Object]
The Indian Snacks ,[object Object],[object Object]
The Namkeen Market ,[object Object],[object Object],[object Object],[object Object],[object Object]
The need of the hour – From the consumer’s point of view ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Product ,[object Object],[object Object],[object Object],[object Object],[object Object]
The birth of a brand ,[object Object],[object Object],[object Object],[object Object]
KRISSPS… the brand ,[object Object],[object Object],[object Object]
The reason to buy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Target Audience ,[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object]
The Novelty factor ,[object Object],[object Object],[object Object],[object Object]
Packaging ,[object Object],[object Object],[object Object],[object Object],[object Object]
Price ,[object Object],[object Object],[object Object]
Placement ,[object Object],[object Object],[object Object],[object Object]
Message ,[object Object],[object Object],[object Object]
Promotion – Traditional media ,[object Object],[object Object],[object Object],[object Object]
Promotion – New media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion – PR ,[object Object],[object Object],[object Object],[object Object]
Promotions – Trade ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you and healthy snacking

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Branding Khakra

  • 1. Advertising Strategy Assignment Nidhi Mattoo (Roll No 138) Shradha Sharma (Roll No 223) Creating a brand identity for Khakra
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
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  • 22. Thank you and healthy snacking