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Technology
Top 20 by brand value
Rank     Brand              BV 09 ($m) BC BM BV change (%)
    1    Google                 100,039 3   3           16
    2    Microsoft               76,249 3   8            8
    3    IBM                     66,622 3   5           20
    4    Apple                   63,113 3   9           14
    5    Nokia                   35,163 3   4          -20
    6    BlackBerry              27,478 2   6          100
    7    HP                      26,745 3   5           -9
    8    SAP                     23,615 2   5            9
    9    Intel                   22,851 2   2            4
  10     Oracle                  21,438 2   5           -6
  11     Cisco                   17,965 2   5          -25
  12     Dell                    15,422 3   3            1
  13     Accenture               15,076 3   3            7
  14     Siemens                 13,562 2   2           -8
  15     Canon                     8,779 2  2          -29
  16     Yahoo                     7,927 2  2          -31
  17     Samsung                   6,322 2  4          -47
  18     Sony                      6,245 3  4            2
  19     Baidu                     5,768 5 10         N/A
  20     Sony Ericsson             4,788 3  3            9
Source: Millward Brown Optimor (including data from BrandZ, Datamonitor and
Bloomberg)

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Techbrands

  • 1. Technology Top 20 by brand value Rank Brand BV 09 ($m) BC BM BV change (%) 1 Google 100,039 3 3 16 2 Microsoft 76,249 3 8 8 3 IBM 66,622 3 5 20 4 Apple 63,113 3 9 14 5 Nokia 35,163 3 4 -20 6 BlackBerry 27,478 2 6 100 7 HP 26,745 3 5 -9 8 SAP 23,615 2 5 9 9 Intel 22,851 2 2 4 10 Oracle 21,438 2 5 -6 11 Cisco 17,965 2 5 -25 12 Dell 15,422 3 3 1 13 Accenture 15,076 3 3 7 14 Siemens 13,562 2 2 -8 15 Canon 8,779 2 2 -29 16 Yahoo 7,927 2 2 -31 17 Samsung 6,322 2 4 -47 18 Sony 6,245 3 4 2 19 Baidu 5,768 5 10 N/A 20 Sony Ericsson 4,788 3 3 9 Source: Millward Brown Optimor (including data from BrandZ, Datamonitor and Bloomberg)