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MKTG 3132<br />Jessica Cameron<br />Amy Gemmel<br />Allison Schlumper<br />Lindsey Townson<br />

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What is LinkedIn?<br />Youtube video<br />

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Topic<br />Web service to find people who you should connect with. <br />Tool to expand your network by setting up your own profile so that other users can find you<br />The five founders of LinkedIn are: Reid Hoffman, Allen Blue, Jean-Luc Vaillant, Eric Ly, and Konstantin Guericke. <br />Founded in 2003 and launched May 5, 2003<br />Over 48 million LinkedIn members from over 200 countries and territories across the world. <br />

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Timeline<br />

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Target Audience(s)<br />Demographics:<br />Linkedin targets affluent professionals from all over the world, including job seekers and people who just wish to keep in contact with others.<br />

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LinkedIn Professional at a glance<br />

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Get Connected<br />Costs to use it:<br />The service is free for everyone. They offer business accounts for those who wish to expand their networks and take advantage of more services. <br />Costs to advertise on it:<br />

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Get Connected cont.<br />How does one gain access? <br />How many users?<br />How many hits/month?<br />Where are links to it? <br />

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Advertising<br />The following is a list <br />of LinkedIn’s partners:<br />

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Advertising cont.<br />

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SWOT Analysis<br />

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Facets of effects model<br />

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Current developments in marketing<br />Accountability<br />Integrated Marketing Communications<br />Emerging Marketing Strategies<br />Relationship Marketing, Permission Marketing, Experience Marketing, Guerilla Marketing, Digital Marketing, Viral Marketing, Mobile Marketing, Social Network Marketing<br />Global Marketing<br />

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Team Recommendations<br />Positive Projections <br />Why this is a popular resource <br />Recommendations for brands, advertisers, & products <br />Team comments<br />