Europass
Curriculum Vitae
Personal information
First name(s) / Surname(s) Ana María Juan Amat
Address Calle Petrer, nº 66, piso 6º
E-03600 Elda, Alicante, Spain
Telephone(s) 34965392124 Mobile 34658770990
E-mail(s) ana-john@hotmail.com
Nationality Spanish
Date of birth 14 October 1981
Gender Female
Work experience
Dates 01/06/2009 → 01/02/2010
Occupation or position held Freelance Advertising Agent
Main activities and responsibilities Promoting the books written by the author C.G.Bernabé.
Name and address of employer Self employed
Calle Petrer, nº 66, 6º, 03600 Elda, Alicante, Spain
Type of business or sector Advertising Services
Dates 01/12/2007 - 30/06/2008
Occupation or position held Television Director (voluntary work)
Main activities and responsibilities Directing technical audiovisual and actor groups creating video clips, short films and publicity spots as
a practical programme in publicity production of television at University.
Name and address of employer Universidad Rey Juan Carlos
Camino del Molino, s/n, 28943 Fuenlabrada, Madrid, Spain.
Type of business or sector Arts, Entertainment and Recreation
Dates 16/10/2005 - 01/09/2006
Occupation or position held Freelance Creative Executive of Publicity
Main activities and responsibilities Creation and development of institutional brand building for the corporate image of the former
shoemakers of Elda Association.
Name and address of employer Culture Department of Elda Council
Plaza de la Constitución, 1, 03600 Elda, Alicante, Spain.
Type of business or sector Corporative Image Services
Dates 15/11/1999 - 03/04/2003
Occupation or position held Business Consultant and Trainer of Commercial Groups.
Main activities and responsibilities Negotiation, recruitment and management of business customers in Valencia Community, Albacete
and Murcia; training commercial personnel and supporting their professional development.
Name and address of employer Retevisión Móvil, S.A. (Amena)
Plaza Sagasta, 9, 03600 Elda (Alicante) (España)
Type of business or sector Business Consultant Services
Page 1 / 5 - Curriculum vitae of For more information on Europass go to http://europass.cedefop.europa.eu
Ana María Juan Amat © European Communities, 2003 20060628

Education and training
Dates 01/10/2008 - 01/06/2009
Title of qualification awarded Master and Postgraduate in Business Communication Management and Research
Principal subjects / occupational skills Creation and Development of Business and Institutional Communication Strategy
covered Quantitative and Qualitative Social Research
External and Internal Business Communication Audit
Mass Media Communication Strategy
Marketing and Advertising Skills
Social Science and Communication Research
Dissertation Mark: 9 (on a scale from 0 to 10)
Name and type of organisation Rey Juan Carlos University (University)
providing education and training Camino del Molino, s/n, 28943 Fuenlabrada, Madrid, Spain.
Level in national or international ISCED 6
classification
Dates 01/10/2004 - 30/06/2008
Title of qualification awarded Bachelor in Publicity and Public Relations
Principal subjects / occupational skills Marketing and Business Communication Strategy
covered Social Profiles, Consumers and Target Groups Research
Management, Planning, Establishing and Audit of Communication Plans
Publicity and Public Relations Skills
Expert Using Mass Media Communication Tools
Expert Using Interpersonal Communication Tools Speaking to a Large Audience
High Qualification in Advertising Creativity, Innovation and Design
Average mark: 8,14 (on a scale from 0 to 10)
Name and type of organisation Alicante University (University)
providing education and training Carretera San Vicente del Raspeig s/n, 03690 San Vicente del Raspeig, Alicante, Spain.
Level in national or international ISCED 5
classification
Short-length studies and
seminars, university
exchanges and ongoing
studies
Dates 01/09/2009 – 01/04/2010
Title of qualification awarded Comprehensive Master in Coaching
Principal subjects / occupational skills Coaching Applied to Professional People and Corporate Business.
covered
Name and type of organisation Motivat School of Coaching (Private)
providing education and training Calle Vilardell, 29, 08014 Barcelona, Spain.
Dates 01/10/2008 - 01/05/2009
Title of qualification awarded C.A.P. (Pedagogical Aptitude Certificate)
Principal subjects / occupational skills Teacher Training of Spanish Language and Literature
covered
Name and type of organisation Universidad Complutense de Madrid (University)
providing education and training Avenida de Séneca, 2, 28040 Madrid, Spain.
Dates 01/03/2007 - 28/04/2007
Title of qualification awarded Certificate in Techniques in Personal Management
Principal subjects / occupational skills Management; Human Resource Management.
covered
Page 2 / 5 - Curriculum vitae of For more information on Europass go to http://europass.cedefop.europa.eu
Ana María Juan Amat © European Communities, 2003 20060628

Name and type of organisation Alicante University (University)
providing education and training Carretera San Vicente del Raspeig s/n, 03690 San Vicente del Raspeig, Alicante, Spain.
Dates 09/11/2006 - 10/11/2006
Title of qualification awarded Seminar in Advertising
Principal subjects / occupational skills Communication; Advertising Planning and Creativity.
covered
Name and type of organisation Alicante University (University)
providing education and training Carretera San Vicente del Raspeig s/n, 03690 San Vicente del Raspeig (Alicante) (Spain)
Dates 17/07/2006 - 19/07/2006
Title of qualification awarded Certificate in Marketing and Sales
Principal subjects / occupational skills Management/ Marketing; General Marketing
covered
Name and type of organisation Alicante University (University)
providing education and training Carretera San Vicente del Raspeig s/n, 03690 San Vicente del Raspeig (Alicante) (Spain)
Dates 10/07/2006 - 14/07/2006
Title of qualification awarded Certificate in International Entrepreneurship
Principal subjects / occupational skills Administration / Business; International Business Studies with people who came from around the
covered world.
Name and type of organisation Alicante University (University)
providing education and training Carretera San Vicente del Raspeig s/n, 03690 San Vicente del Raspeig (Alicante) (Spain)
Dates 03/07/2006 - 06/07/2006
Title of qualification awarded Certificate in New Models of Communication in the Media. How to communicate in the mass media in
the age of the internet.
Principal subjects / occupational skills Communication Studies/Media; Strategic Communication.
covered
Name and type of organisation Alicante University (University)
providing education and training Carretera San Vicente del Raspeig s/n, 03690 San Vicente del Raspeig (Alicante) (Spain)
Dates 10/11/2005 - 11/11/2005
Title of qualification awarded Seminar in Local Advertising: Planning and Creativity
Principal subjects / occupational skills Communication; Advertising planning and Creativity.
covered
Name and type of organisation Alicante University (University)
providing education and training Carretera San Vicente del Raspeig s/n, 03690 San Vicente del Raspeig (Alicante) (Spain)
Dates 18/07/2005 - 20/07/2005
Title of qualification awarded Certificate in Marketing of Touristic Products
Principal subjects / occupational skills Management/ Marketing; International Marketing.
covered
Name and type of organisation Alicante University (University)
providing education and training Carretera San Vicente del Raspeig s/n, 03690 San Vicente del Raspeig (Alicante) (Spain)
Dates 11/07/2005 - 13/07/2005
Title of qualification awarded Certificate in Development of New Business Projects
Principal subjects / occupational skills Administration / Business; General Business Studies
covered
Name and type of organisation Alicante University (University)
providing education and training Carretera San Vicente del Raspeig s/n, 03690 San Vicente del Raspeig (Alicante) (Spain)
Page 3 / 5 - Curriculum vitae of For more information on Europass go to http://europass.cedefop.europa.eu
Ana María Juan Amat © European Communities, 2003 20060628

Dates 04/07/2005 - 08/07/2005
Title of qualification awarded Certificate in Information and Communication Media in the Age of Globalisation
Principal subjects / occupational skills Communication; Mass Communication Studies.
covered
Name and type of organisation Alicante University (University)
providing education and training Carretera San Vicente del Raspeig s/n, 03690 San Vicente del Raspeig (Alicante) (Spain)
Languages
Mother tongue(s) Spanish / Castilian
Other language(s)
Self-assessment Understanding Speaking Writing
European level (*) Listening Reading Spoken interaction Spoken production
English B2 Independent user C1 Proficient user B2 Independent user B2 Independent user B2 Independent user
(*) Common European Framework of Reference (CEF) level
Computing • Microsoft Office Programs
Word, Power Point, FrontPage.
• Design Programs
Macromedia Freehand, Photoshop.
• Animation Web Programs
Macromedia Flash MX.
• Processing of data Programs; Statistical Multivariable Analysis
SPSS.
• Web Search
Internet Explorer, Mozilla Firefox.
Additional information Grants and Prizes
[2009] Essay Prize of Social Science "Fermín Caballero" with the work: "Publicity and Society- From
imaginary denotation to real connotation".
ACMS (Asociación Castellano-Manchega de Sociología).
[2007] Séneca Grant.
Ministerio de Ciencia e Innovación (Spain).
[2006] Entrepreneurship Creativity Prize.
“International Enterpreneurship” course of Rafael Altamira´s Summer University (Alicante University).
Publications
-“Publicidad y Sociedad. De la denotación imaginaria a la connotación real”. Revista Científica
Barataria (Revista Castellano-Manchega de Ciencias Sociales), nº 10, ACMS 2009, pp.165-173.
-DEL SIGLO XXI AL “NUEVO MUNDO”, ESTEREOTIPOS Y PUBLICIDAD EN EL 1900: UNA VISIÓN
RETROACTIVA. Actas del XIV Congreso Nacional de Sociología en Castilla la Mancha, Almagro
(Ciudad Real, España) del 13 al 15 de Noviembre de 2009, pp. 111-134.
Conference papers
XIV Congreso Nacional de Sociología en Castilla la Mancha. ACMS (Asociación Castellano-
Page 4 / 5 - Curriculum vitae of For more information on Europass go to http://europass.cedefop.europa.eu
Ana María Juan Amat © European Communities, 2003 20060628

Manchega de Sociología), Almagro (Ciudad Real, España) del 13 al 15 de Noviembre de 2009.
Comunicación: “DEL SIGLO XXI AL “NUEVO MUNDO”, ESTEREOTIPOS Y PUBLICIDAD EN EL
1900: UNA VISIÓN RETROACTIVA”.
Academic Work of Research
• [2009 - →] Rey Juan Carlos University of Madrid. Communication Sciences Faculty; Social Sciences
Department. -Doctoral Thesis:
Estereotipos, productos y ficción. Comparativa hispano-americana sobre el papel de las marcas y la
construcción de roles de género. Un análisis empírico-comparado en series de televisión emitidas en
España en el siglo XXI.
• [2009] Rey Juan Carlos University of Madrid. Communication Sciences Faculty; Social Sciences
Department.
Del siglo XXI al “Nuevo Mundo”, estereotipos y publicidad en el 1900: una visión retroactiva.
• [2008-2009] Rey Juan Carlos University of Madrid. Communication Sciences Faculty; Social
Sciences Department. – Dissertation:
Pasado, presente y futuro del brand placement como estrategia de comunicación empresarial.
Estudio teorético del emplazamiento de productos y marcas a lo largo de la historia; análisis empírico
del brand placement en tres teleseries españolas del nuevo milenio; aproximación prospectiva de las
nuevas estrategias de comunicación de los anunciantes.
Page 5 / 5 - Curriculum vitae of For more information on Europass go to http://europass.cedefop.europa.eu
Ana María Juan Amat © European Communities, 2003 20060628