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That was part of the challenge when designers set out to turn Jerry Gumbert's concept of footwear into reality. In addition to creating a  superior  product, the designers  ่ผƒๅฅฝ็š„ had to  unlearn  everything they knew about shoe  construction . ๅฟ˜ๆŽ‰ ๆง‹้€ 
Gumbert, president of Flexible Footwear Technologies Ltd.,  had a  vision  of footwear that works with the human body. ้ ่ฆ‹ He researched foot  anatomy  and shoes for years before  ๅˆ†ๆž concluding  that he could develop something better and asked  ๆฑบๅฎš๏ผ›ๆ–ทๅฎš Design Central for help.
The goal: to  reinvent  what we think of as shoes. Designers ้‡่ค‡็™ผๆ˜Ž๏ผ›็จ็ซ‹ๅ‰ต้€  began by  ignoring  traditional shoemaking methods,nearly  ไธ็†ๆœƒ unchanged since the Industrial Revolution. Instead, they delved  into Gumbert's research notes. ้‘ฝ็ ”
The designers did not realize, at first, that they were about to  revolutionize  footwear.  ๅพนๅบ•ๆ”น้ฉ They quickly discovered that shoes don't need their usual  components  to protect feet, absorb shock, and  accommodate  ๆˆๅˆ† the  elements . In fact, they found that these components ่ฆ็ด  could actually contribute to the foot  ailments  the shoewearing ็—…็—› population complains about. ๅฎน็ด
With the learning and unlearning process complete, the  designers jumped into the  conceptualization  phase, ๆฆ‚ๅฟตๅŒ– hand-sketching various takes on flexible footwear and  rejecting   ๆŠตๅˆถ more than five hundred  versions .  ็‰ˆๆœฌ They worked closely with vendors to create components and find flexible materials capable of absorbing shock and  guarding ้˜ฒ็ฏ„ against  the elements.
Next, they built three- dimensional  models using a variety of  ๅฐบๅฏธ็š„ materials over a last, the  form  on which shoes are built. ๅฝข็‹€
Next, Design Central went to its vendors to create the  tooling  which involved a  learning curve .  The initial  rollout  went to small  retailers , then  podiatrists ,  chiropractors , and  apothecaries .  "We took the product to market in a small  way, and we're having it grow from there, " says Friar. tooling  ๅฃ“ๆจกๅž‹ Learning curve  ๅญธ็ฟ’ๆ›ฒ็ทš rollout  ้ฆ–ๆฌกๅฑ•็คบ Retailer  ้›ถๅ”ฎๅ•† ( ๅบ— )  Podiatrist  ่ถณ็ง‘้†ซ็”Ÿ Chiropractor  ่„ŠๆคŽๆŒ‰ๆ‘ฉๅธซ Apothecary  ่—ฅๅŠ‘ๅธซ / ่—ฅๆๅ•†
Market reaction has been  positive , especially  among consumers seeking comfortable footwear that is body-conscious and earth-friendly. Friar  credits  the successful design  to  Gumbert's philosophy  of  holistic integration . "Everything is connected to everything," says Friar.  "Change one  material  here, and it affects something else." positive  ๆญฃ้ข็ฉๆฅต็š„ negative  ่ฒ ้ขๆถˆๆฅต็š„ credit ~ to  ๆญธๅ› ๆ–ผ ~ philosophy  ๅ“ฒๅญธ holistic  ๅ…จ้ƒจ็š„ integration  ๆ•ดๅˆ / ้›†ๆˆ material  ๆๆ–™
As for the firm's partnership with Gumbert, Friar adds,  "We've become a  conduit  for the concepts of a  visionary . Jerry is  singularly  devoted to this product  and this concept. He's not looking for a  payoff  but to make a difference to humankind, which is  phenomenal . He has an expanding energy  bubble  around this concept. We use our professionalism without  mandating  or imposing  style or fashion. If we were to do that, we'd  ruin the product.  conduit  ๅฐŽ็ทš visionary  ๅฏŒๆƒณๅƒๅŠ›็š„ singularly  ็•ฐๅธธ็š„ payoff  ๆฑบๅฎšๆ€ง็š„ / ้ซ˜ๆฝฎ็š„ๆ™‚ๅˆป / ็™ผ่–ช phenomenal  ็พ่ฑก็š„ bubble  ๆฐฃๆณก็š„ / ้ ไธไฝ็š„่จˆ็•ซ mandate  ๅ‘ฝไปค  imposing  ็ตฆไบบๅฐ่ฑกๆทฑๅˆป็š„
Designers constructed the shoe based on the foot's four  arches , each of which needs to' be accommodated . However, they rejected the  rigid  arch support found in traditional shoes. Instead, they built a shoe with four  nonrigid  arch supports that allow for unlimited flexibility. arch  ๆžถๆง‹ / ็ตๆง‹ accommodate  ่ชฟๅ’Œ rigid  ๅ …็กฌ็š„ / ้™ฝๅ‰›็š„ non rigid  ้ž้™ฝๅ‰›ๆ€ง็š„
The heel is not raised; it is designed in a  neutral  position, as if standing  barefoot . The idea is for the design to promote a  natural  gait -what designers call a barefoot gait. neutral  ไธญ็ซ‹็š„  barefoot  ่ตค่…ณ gait  ๆญฅไผ / ่…ณๆญฅ
The shoes'  treads  pattern features larger treads at the back of the foot and smaller patterns at the front. This reflects the anatomy  of a foot-bigger bones are located in the heel, where there is less  motion  than at the front, where bones are smaller and more numerous. treads  ๆญฅ่กŒ anatomy  ้ชจ้šจ motion  ๅ‹•ไฝœ /  ่ตฐ ๆ“บๅ‹•

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468

  • 1. That was part of the challenge when designers set out to turn Jerry Gumbert's concept of footwear into reality. In addition to creating a superior product, the designers ่ผƒๅฅฝ็š„ had to unlearn everything they knew about shoe construction . ๅฟ˜ๆŽ‰ ๆง‹้€ 
  • 2. Gumbert, president of Flexible Footwear Technologies Ltd., had a vision of footwear that works with the human body. ้ ่ฆ‹ He researched foot anatomy and shoes for years before ๅˆ†ๆž concluding that he could develop something better and asked ๆฑบๅฎš๏ผ›ๆ–ทๅฎš Design Central for help.
  • 3. The goal: to reinvent what we think of as shoes. Designers ้‡่ค‡็™ผๆ˜Ž๏ผ›็จ็ซ‹ๅ‰ต้€  began by ignoring traditional shoemaking methods,nearly ไธ็†ๆœƒ unchanged since the Industrial Revolution. Instead, they delved into Gumbert's research notes. ้‘ฝ็ ”
  • 4. The designers did not realize, at first, that they were about to revolutionize footwear. ๅพนๅบ•ๆ”น้ฉ They quickly discovered that shoes don't need their usual components to protect feet, absorb shock, and accommodate ๆˆๅˆ† the elements . In fact, they found that these components ่ฆ็ด  could actually contribute to the foot ailments the shoewearing ็—…็—› population complains about. ๅฎน็ด
  • 5. With the learning and unlearning process complete, the designers jumped into the conceptualization phase, ๆฆ‚ๅฟตๅŒ– hand-sketching various takes on flexible footwear and rejecting ๆŠตๅˆถ more than five hundred versions . ็‰ˆๆœฌ They worked closely with vendors to create components and find flexible materials capable of absorbing shock and guarding ้˜ฒ็ฏ„ against the elements.
  • 6. Next, they built three- dimensional models using a variety of ๅฐบๅฏธ็š„ materials over a last, the form on which shoes are built. ๅฝข็‹€
  • 7. Next, Design Central went to its vendors to create the tooling which involved a learning curve . The initial rollout went to small retailers , then podiatrists , chiropractors , and apothecaries . "We took the product to market in a small way, and we're having it grow from there, " says Friar. tooling ๅฃ“ๆจกๅž‹ Learning curve ๅญธ็ฟ’ๆ›ฒ็ทš rollout ้ฆ–ๆฌกๅฑ•็คบ Retailer ้›ถๅ”ฎๅ•† ( ๅบ— ) Podiatrist ่ถณ็ง‘้†ซ็”Ÿ Chiropractor ่„ŠๆคŽๆŒ‰ๆ‘ฉๅธซ Apothecary ่—ฅๅŠ‘ๅธซ / ่—ฅๆๅ•†
  • 8. Market reaction has been positive , especially among consumers seeking comfortable footwear that is body-conscious and earth-friendly. Friar credits the successful design to Gumbert's philosophy of holistic integration . "Everything is connected to everything," says Friar. "Change one material here, and it affects something else." positive ๆญฃ้ข็ฉๆฅต็š„ negative ่ฒ ้ขๆถˆๆฅต็š„ credit ~ to ๆญธๅ› ๆ–ผ ~ philosophy ๅ“ฒๅญธ holistic ๅ…จ้ƒจ็š„ integration ๆ•ดๅˆ / ้›†ๆˆ material ๆๆ–™
  • 9. As for the firm's partnership with Gumbert, Friar adds, "We've become a conduit for the concepts of a visionary . Jerry is singularly devoted to this product and this concept. He's not looking for a payoff but to make a difference to humankind, which is phenomenal . He has an expanding energy bubble around this concept. We use our professionalism without mandating or imposing style or fashion. If we were to do that, we'd ruin the product. conduit ๅฐŽ็ทš visionary ๅฏŒๆƒณๅƒๅŠ›็š„ singularly ็•ฐๅธธ็š„ payoff ๆฑบๅฎšๆ€ง็š„ / ้ซ˜ๆฝฎ็š„ๆ™‚ๅˆป / ็™ผ่–ช phenomenal ็พ่ฑก็š„ bubble ๆฐฃๆณก็š„ / ้ ไธไฝ็š„่จˆ็•ซ mandate ๅ‘ฝไปค imposing ็ตฆไบบๅฐ่ฑกๆทฑๅˆป็š„
  • 10. Designers constructed the shoe based on the foot's four arches , each of which needs to' be accommodated . However, they rejected the rigid arch support found in traditional shoes. Instead, they built a shoe with four nonrigid arch supports that allow for unlimited flexibility. arch ๆžถๆง‹ / ็ตๆง‹ accommodate ่ชฟๅ’Œ rigid ๅ …็กฌ็š„ / ้™ฝๅ‰›็š„ non rigid ้ž้™ฝๅ‰›ๆ€ง็š„
  • 11. The heel is not raised; it is designed in a neutral position, as if standing barefoot . The idea is for the design to promote a natural gait -what designers call a barefoot gait. neutral ไธญ็ซ‹็š„ barefoot ่ตค่…ณ gait ๆญฅไผ / ่…ณๆญฅ
  • 12. The shoes' treads pattern features larger treads at the back of the foot and smaller patterns at the front. This reflects the anatomy of a foot-bigger bones are located in the heel, where there is less motion than at the front, where bones are smaller and more numerous. treads ๆญฅ่กŒ anatomy ้ชจ้šจ motion ๅ‹•ไฝœ / ่ตฐ ๆ“บๅ‹•