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Using Social Media for talent management




Darcy Bevelacqua
Success Works
darcybeve@yahoo.com
917 520-0261
What is social media

Social media is a way to engage with employees, prospective
employees, business partners and investors to positively influence
their perceptions about your company. It is a 2 way dialogue using
social communities, wikis, blogs and other forums to exchange
information.
What are the social media
                 benefits to HR?
•   Increase On line candidates recruitment
•   Build reputation in the marketplace
•   Build evangelists for your company
•   Build bridges to channel partners and employees
•   Develop industry relationships
•   Decrease training time –provide JIT training
•   Reduce turnover by increasing connections
•   Faster integration into the culture
•   Understand employee concerns/issues
•    Facilitate personnel effectiveness
•   Increase collaboration and innovation
•   Make remote employees feel part of the company
•   Decrease the distance between remote offices
How can HR use social media ?

                             Innovation &                                       Employee
                             Enhanced productivity   Employee Feedback          communications
                                                                                                     Build company reputation
On Boarding




                                                     Your Company                                        Recognition &
                                                                                                         retention
  Content distribution:
  News, thought leadership
  Events.



                                                                                                  Training & sharing
                                                                                                  Knowledge from the
                                                                                                  Experts thru ask & answer
              Maintaining               Connecting            Recruitment-
              Relationships-building    Remote locations      Finding,        Employee Benefits
              Ad hoc teams                                    attracting &
                                                              hiring talent
social media can be used
across the employee lifecycle
                                       Build co
                                      reputation
                                                             Prospect
                Terminate                                       for
                                                            candidates




                                                                         Engage
      Lead &
                                                                         qualified
     innovate                                                             leads




       Training &
                                                                   Interview/
        develop-
         ment                                                        screen



                            On
                                                   Offer/acce
                         boarding-
                        integration                 ptance




         to build and maintain relationships
Where are you now?
        • No real long term plan in
          place
        • HR needs are not defined
          and included in the IT
          roadmap
        • Business case for social
          media development had not
          been approved by finance
        • Struggling to do more with
          less resources
How to begin –short term plan
        Internal Plan                         External Plan
•   Define the HR social media       •   Begin social media listening to
    strategy                             determine the company’s
                                         reputation
•   Develop user requirements
                                          – Identify key influencers
•   Define the financial impact of        – Identify key competitors
    participation                    •   Focus on developing and
•   Communicate the needs to the         managing new hire referrals
    social media owner ( IT               – Reach out to employees, friends of
    /Marketing).                            employees and partners
                                     •   Measure results
•   Get consensus to move
    forward                          •   Identify opportunities
                                     •   Develop social media plan roll
                                         out plan
Short term plan



Social Monitoring        Engagement                  Measurement                Roadmap
• Variety of Listening   • Development of            • Measure cost per hire    • Build roadmap for
  tools                    content for                 versus traditional         how to move forward
• Clipping services        distribution                sources                  • Develop timelines
• Multiple               • Influencer database       • Develop longer term        • Costs
  platforms:Linkedin     • Distribution of content     metrics for quality of     • Resource
  blogs, Facebook,         and participation in        hires and retention          requirements
  industry forums,         Linkedin, questions,      • Monitor length of time
  Twitter etc.             white papers, videos,       to fill openings
                           blogs, PR, surveys
                           etc.




                             to build and maintain relationships
How does it work?
 Global       Country         State          City        Individual




 Public      Engagement      Prospective   Assessment     Employee
  Social     Via corporate   Recruitment    Evaluation   On boarding
Networks        Website        Process       Process      Long term
Monitoring    And on line                  And metrics   Retention &
              Community                                    Quality
What are the benefits?
 Reduces risk by starting slowly with limited investments.

 Enables organizations to produce bottom line results without a large
 upfront investment in people, process and technology infrastructure.

 Gets HR involved with IT, Marketing and Finance to create a unified
 approach.

 Targets the right social media platforms, influencers, and
 conversations to better understand and influence the market.
 .
 Builds reputation and buzz before you need it to help you stay in front
 of the hiring curve and get the best recruits.

 Gives you a realistic picture of your reputation in the marketplace and
 how to leverage it for best results.

 Leverages current staff, HR and public relations.
Where do I go from here?
         Measure results


          Develop roll
            out plan

           Quantity the
            benefits


           Get funding


           Hire Talent


         Engage others


          Test and learn


         Share learning
Build the Long term roadmap


                    Leverage                                                                   Facilitate
Monitor your
                     Power of        Proactively        Enhance new         Build employee      shared
  company
                   networks-HR     search for talent   hire on boarding     communications    knowledge
 reputation
                  and employees                                                               exchange




               External Networks                                          Internal Networks
Social Media long term benefits




Improved use of recruiting dollars –social media is cumulative rather than one time
Ability to recruit the right talent more cost effectively
Less elapsed time to hire and recruit talent
Improved employee retention and productivity
Need help?



Phone: 917 520-0261

Email: Darcybeve@Yahoo.com

Website: www.Success-works.com

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Using Social Media for Recruiting

  • 1. Using Social Media for talent management Darcy Bevelacqua Success Works darcybeve@yahoo.com 917 520-0261
  • 2. What is social media Social media is a way to engage with employees, prospective employees, business partners and investors to positively influence their perceptions about your company. It is a 2 way dialogue using social communities, wikis, blogs and other forums to exchange information.
  • 3. What are the social media benefits to HR? • Increase On line candidates recruitment • Build reputation in the marketplace • Build evangelists for your company • Build bridges to channel partners and employees • Develop industry relationships • Decrease training time –provide JIT training • Reduce turnover by increasing connections • Faster integration into the culture • Understand employee concerns/issues • Facilitate personnel effectiveness • Increase collaboration and innovation • Make remote employees feel part of the company • Decrease the distance between remote offices
  • 4. How can HR use social media ? Innovation & Employee Enhanced productivity Employee Feedback communications Build company reputation On Boarding Your Company Recognition & retention Content distribution: News, thought leadership Events. Training & sharing Knowledge from the Experts thru ask & answer Maintaining Connecting Recruitment- Relationships-building Remote locations Finding, Employee Benefits Ad hoc teams attracting & hiring talent
  • 5. social media can be used across the employee lifecycle Build co reputation Prospect Terminate for candidates Engage Lead & qualified innovate leads Training & Interview/ develop- ment screen On Offer/acce boarding- integration ptance to build and maintain relationships
  • 6. Where are you now? • No real long term plan in place • HR needs are not defined and included in the IT roadmap • Business case for social media development had not been approved by finance • Struggling to do more with less resources
  • 7. How to begin –short term plan Internal Plan External Plan • Define the HR social media • Begin social media listening to strategy determine the company’s reputation • Develop user requirements – Identify key influencers • Define the financial impact of – Identify key competitors participation • Focus on developing and • Communicate the needs to the managing new hire referrals social media owner ( IT – Reach out to employees, friends of /Marketing). employees and partners • Measure results • Get consensus to move forward • Identify opportunities • Develop social media plan roll out plan
  • 8. Short term plan Social Monitoring Engagement Measurement Roadmap • Variety of Listening • Development of • Measure cost per hire • Build roadmap for tools content for versus traditional how to move forward • Clipping services distribution sources • Develop timelines • Multiple • Influencer database • Develop longer term • Costs platforms:Linkedin • Distribution of content metrics for quality of • Resource blogs, Facebook, and participation in hires and retention requirements industry forums, Linkedin, questions, • Monitor length of time Twitter etc. white papers, videos, to fill openings blogs, PR, surveys etc. to build and maintain relationships
  • 9. How does it work? Global Country State City Individual Public Engagement Prospective Assessment Employee Social Via corporate Recruitment Evaluation On boarding Networks Website Process Process Long term Monitoring And on line And metrics Retention & Community Quality
  • 10. What are the benefits? Reduces risk by starting slowly with limited investments. Enables organizations to produce bottom line results without a large upfront investment in people, process and technology infrastructure. Gets HR involved with IT, Marketing and Finance to create a unified approach. Targets the right social media platforms, influencers, and conversations to better understand and influence the market. . Builds reputation and buzz before you need it to help you stay in front of the hiring curve and get the best recruits. Gives you a realistic picture of your reputation in the marketplace and how to leverage it for best results. Leverages current staff, HR and public relations.
  • 11. Where do I go from here? Measure results Develop roll out plan Quantity the benefits Get funding Hire Talent Engage others Test and learn Share learning
  • 12. Build the Long term roadmap Leverage Facilitate Monitor your Power of Proactively Enhance new Build employee shared company networks-HR search for talent hire on boarding communications knowledge reputation and employees exchange External Networks Internal Networks
  • 13. Social Media long term benefits Improved use of recruiting dollars –social media is cumulative rather than one time Ability to recruit the right talent more cost effectively Less elapsed time to hire and recruit talent Improved employee retention and productivity
  • 14. Need help? Phone: 917 520-0261 Email: Darcybeve@Yahoo.com Website: www.Success-works.com