L E X U S= L U X U R Y T O V A L U E

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LEXUS=VALUE TO LUXURY ,[object Object],[object Object],[object Object],[object Object]

Toyota introduced the LEXUS in 1989. Next to Mercedes with the headline “The first time in history that trading a $73,000 car for a $36,000 car could be considered trading up”

[object Object],[object Object]

HOW LEXUS IS BETTER THAN MERCEDES……. ,[object Object],[object Object],[object Object]

MANAGEMENT STRATEGIES ,[object Object],[object Object],[object Object],[object Object]

COMPETITORS ,[object Object],[object Object],[object Object],[object Object]

[object Object]

[object Object],[object Object],[object Object],[object Object]

CHALLLENGES ,[object Object],[object Object]

[object Object]

THANK YOU

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L E X U S= L U X U R Y T O V A L U E

1.

2. Toyota introduced the LEXUS in 1989. Next to Mercedes with the headline “The first time in history that trading a $73,000 car for a $36,000 car could be considered trading up”

3.

4.

5.

6.

7.

8.

9.

10.

12.