1. Media Kit 2009
® Wise Choices fo
r Business
FREE
Northwest Arkansas
HOO KNOWS ®
SALES STRATEGIES
page 26
er Sponsor
C ov
May 2007 As Good as it Gets!
hoo-knows.com
Professionals need B2B publications to help them make decisions. What-
ever their role, discipline or seniority, key decision makers can turn to
HOO KNOWS® Biz2Biz Marketplace for current information on products
and services. HOO KNOWS® business publications are a springboard for
new ideas, information and inspiration. And an exceptional source
for sales and sales opportunities. HOO KNOWS® packs adver-
tising effectiveness into every page because research shows
that the greater the advertising content, the more sales are
generated for advertisers.

2. HOO KNOWS® Biz2Biz
Target Audience
More decision makers use
Stimulate the economy of your business with
business magazines to stay
HOO KNOWS® Biz2Biz Marketplace. Trated the most
informed about products
useful, B2B media out sell newspapers and Internet more
and services than any
than two to one.
other type of
media.
• HOO generate leads from a uniquely qualified target audience
• HOO drives traffic right to your door, website and sales team
• HOO influences decision makers in every link in the
supply chain
HOO Facts:
• 82% consider advertising information a key
benefit
• 70% keep B2B publications for reference or pass
along
• 81% were prompted to seek more information
from advertisers
Who reads HOO KNOWS® Biz2Biz?
Those in the know–from executives to mom and pop shops. Key decision
makers rely on advertising to find the solutions they need for everyday business
matters. HOO’s unique distribution strategy reaches a targeted group of service and
industry markets in your community. Using specialized, revolving direct mail and a
market-wide network of qualified distributors, HOO taps decision makers looking for
your products and services.

3. HOO’s Inviting You
Advertising Effectiveness
HOO KNOWS® Biz2Biz is the colorful authority
for Wise Choices in products and services in your
community.
HOO invites you to showcase your business with this
exceptional advertising value.
No where else will you find such commitment to your
advertising response or a better rate than with HOO KNOWS®
Community Digests.
Advertise with Biz2Biz now and receive HOO’s special
added bonus at www.HOO-KNOWS.com!
• Get FREE National & Local exposure
online
• Get FREE full color ad in the web
magazine
• Get FREE pop-up Google Map listing
& locator
• Get FREE Driving directions to your store
• Get FREE links to your website and email
Create a buzz in your community using
HOO KNOWS® Biz2Biz targeted approach.
HOO KNOWS® advertising works!
RSVP! Reserve your space in
HOO KNOWS® Biz2Biz today.

4. Readership & Distribution
HOO’s Northwest Arkansas Readership
HOO KNOWS® Biz2Biz Northwest Arkansas reaches business
professionals who have purchasing power no matter where
they fall in the supply chain. The B2B publication is rated the
#1 source for staying informed on products, services, industry
news and competitors in the local market. Business leaders say
they not only respond to local advertising but also believe their own advertising enhances their compa-
ny’s image, and find their target audience most receptive when reading B2B magazines.
It’s why Biz2Biz Northwest Arkansas is the first choice when choosing where to advertise.
• Businesses that sell to other businesses rate business-specific publications, trade shows and online
connections as their top marketing vehicles. (Digital Transformation, Forrester Research, 2007)
• Businesses report that more than two-thirds of their B2B customers are drawn from a 50-mile radius.
(Kelsey Group report in Yahoo Small Business Insights, April 2006)
• Research shows 82% of business decision makers consider advertising info in B2B magazines a key
benefit and 81% say they are prompted by ads to seek more information from sales personnel or
the company website. (The Vital Investment, November 2002)
10,000 monthly
HOO’s Northwest Arkansas Distribution
HOO’s Housecalls™
6,000 controlled circulation to business decision
makers in Northwest Arkansas: Fayetteville, Springdale,
Rogers, Bentonville, Bella Vista and Harrison.
HOO’s Rackography™
Highly visible HOO racks at high traffic locations
HOO Helpers™
Targeted businesses who distribute at their location
HOO Sites™
Tradeshows, networking at chamber meetings, busi-
ness expos, charity events, etc.
HOO Subscribers
A members only list of readers who receive Biz2Biz
each month, right at their door.

5. Rates & Specifications
Ad Sizes
1/8 PG
1/2 PG 2.25” x 1.75”
Full Page
4.75quot; x 3.625quot;
1/2 PG 4.75quot; x 7.5quot;
2.25quot; x
7.5quot;
Full Page Bleed
1/4 PG
5.625quot; x 8.625quot;
2.25quot; x
1/4 PG (with .375” margin)
3.625quot;
4.75quot; x 1.75quot;
Art Specifications
REQuiREMENtS GRAPHiC FEES
Trim Size: 5.375quot; x 8.375quot; Initial Ad Set-up Fees - $50.00
Live Area: 4.75quot; x 7.5quot; Minor Text Changes - No Charge
Please supply a hard copy by fax or mail.
ACCEPtED MEDiA
No proofs will be given for submitted ads.*
CD or Electronic Submission (see below)
ACCEPtED FORMAtS *HOO KNOWS® publications are not responsible for
s
any errors on submitted ad material.
.psd, tif, .pdf, .eps, or .jpeg at 300 dpi
Monthly Rates All Prices Include Full Color Ads
CONSECutivE 1/8 Page 1/4 Page 1/2 Page Full Page
4 MONtHS $ 175/mo $ 275/mo $ 450/mo $ 845/mo
8 MONtHS $ 155/mo $ 250/mo $ 435/mo $ 795/mo
12 MONtHS $ 125/mo $ 225/mo $ 395/mo $ 725/mo
COvER SPONSOR BACK COvER iNSiDE BK COvER iNSiDE FR COvER DOuBlE tRuCK
$ 250/mo $ 950/mo $ 895/mo $ 895/mo $ 1600/mo
Janie Pritchett-Clark – Distributing Publisher
Biz 2 Biz Northwest Arkansas
479-253-4257
nwab2b@hoo-knows.com
NWAB2B.com
Distribution 10,000 Monthly
Northwest Arkansas