Podcamp Seattle Preso - Sterling Communications

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Presentation by Kevin Pedraja and Chris Warfield of Sterling Communications at PodCamp Seattle on June 21, 2008

Business Technology

Communications in an Always-On World Kevin Pedraja Chris Warfield PodCamp Seattle June 21, 2008

Setting the Stage ,[object Object],[object Object],[object Object],[object Object]

The Always-On World ,[object Object],[object Object],[object Object],[object Object]

The Always-On “Generation” ,[object Object],[object Object],[object Object],[object Object],[object Object]

What are they doing online? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who Do You Trust? ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Person like yourself or your peer” is seen as the most credible spokesperson about a company and among the top three spokespeople in every country surveyed. -Edelman 2006 Trust Barometer

Reaching The Right Audience ,[object Object],[object Object],[object Object],[object Object]

Examples ,[object Object],[object Object],[object Object],[object Object]

Always-On PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Oh look, shiny…” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s Next? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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