Cms forum, future of Web Content Management

The Future of Web Content Management

David Nuescheler Chief Technology Officer
david.nuescheler@day.com

David Nuescheler
JSR-170 Spec Lead
jsr-170-comments@jcp.org

David Nuescheler
Jackrabbit Committer / Member
uncled@apache.org David Nuescheler
TC Member / CMIS-JCR Liaison
david@day.com

Introducing Day Software

G
H
I
C F

A J
B
E K

L

Global WCM Leader
Headquartered Basel, Switzerland and Boston, Massachusetts
Support Offices: California, Basel, Singapore
International Offices: Switzerland, Germany, France, Italy, UK, Singapore
Healthy, organically growing public company

Agenda

6 Predictions. wishes. Summary.
About the WCM Future Questions

1 2 3

Demo.
Predictions more tangible

THE FUTURE IS D
AR
IN

OPEN
S

ND
... A

NSTA
NEPO OPE

Introducing JCR

170

283

7

Introducing CMIS.
TO
ED
EAS

SIS
REL Y
MA 0
2010

OA
V1.

Open Standards

JCR & CMIS

THE FUTURE ISTY
NI
IN

OPEN
S

MU
... A

COM
OPEN
NEPO

Open Source Drives Ubiquity

Carsten Peeter
David Toby

Dominique Michael
Roy
Michael Tom
...many more
Jukka Felix Angela
Bertrand

Apache
Apache
Software Apache JCR HTTP
REST CMIS URL
Jackrabbit
Sling
WebServer Foundation License +20 More

11 4

“I need hardware to run WCM...”

CPUs?
Internet Connectivity? SAN / NAS Agreements Sizing
Investment Purchase Order Cores? Disaster Recovery Backup
Rack space How much Disk? Operating systems JVM Version
root access? Clustering What Filesystems? Hosting costs
Firewall Network Zone Performance Tuning Unix Sysadmins
Load Balancer IP Address Who authorized this? Configuration
Web Server Latency Shipping Date Hardware Request Form

To the rescue...

hardware
for rent.
CLOUD

The Hybrid Cloud

On-Premises

CQ On-Demand
CQ
DAM WCM SoCo

Targeting Analytics Segmentation
aling
lastic Sc
E

Package CRX
Share JCR Compliant
Content Repository
-use
y-to es
Readervic
S

Storm Traffic
server3
server2
server1

Q1 Q2 Q3 Q4

Scaling Options in ECM
1 2
“Ostrich”-style “Exception”-style
Copyright © 1993-2008 Day Software AG Configuring Clusters

1. Configuring Clusters

Several steps are needed to setup a Communiqué 4.x cluster with CRX 1.4 TarPM.

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1/20
PDF Created : 19.10.2008 14:09:59 Page 1/1
http://docs.day.com

1/284
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Scaling Options in ECM
3
“Cloud”-style
Hot-Join

uster-
“ l e”
c
born

THE FUTURE IS
BUSINESS
SSENISUB

WCM Stakeholders
BUSINESS
OWNER

Site Systems
Owner
CMO CIO
Marketing IT
Authors Developer

Application & WCM 1.0
pre 2010

WebApps miles WebSites
s
portalapps
business ets
extran rce
comme

Drag & Drop Integration

applications,
portlets, gadgets

Aligning with business.

+

Users, are users, are users.

3 ±2
Authors 10
4 ±2
Intranet 10
5 ±2
Public 10

Inside the Online Marketing

...and
win.
Identify Buy
Campaign
Now!

Segment Target
the audience Campaigns

MVT: Let your prospect decide.

Your rs
designe.
fave

Your s
HiPPO.
fave

Yourite.
f avour

Context centric
Context

CRM / Profile

Behavior
Preferences
Current Environment
(very “current”)

Recommendations
Segmentation
xtend e
e iz Drives User Experience
visuallate
simu

Adapt in changing markets

1 2 3
content structure logic

...well
you h that’s
ave a why
CMS
.

Data First.

Your content model is going to be...
...WRONG.
...it is
matt just a
er of
time

Componentized Deployment.

Your application is going to be...
...OUTDATED.
...or b
uggy
.

Built-in Multi-Channel
Device detection

mobile &n
navigatio

pdf / print
newsletters
rss & atom

Built-in nel &
n
Multi-Chaection
Device Det

Is your WCM future proof?

OPEN?
CLOUD READY?
BUSINESS ORIENTED?
CONTEXT CENTRIC?
AGILE?
MOBILE?

THANK YOU
UOY KNAHT

contact david@day.com
info@day.com
@davidnuescheler

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