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Ilustración
                    Lenguajes visuales. 2a parte




Wolkowicz 1, 2007
Oído al pasar (y más de una vez)



                    ! Ququot; estudi#s?
                    - Diseño gráfico, en la UBA.
                    ! Y por ququot; esa carrera?
                    - Y... será porque me gusta mucho dibujar.
                    ! Y dibuj#s bien?
                    - Ehhm... no me sale ni una casita.
                     Pero ojo, me encanta dibujar.

Wolkowicz 1, 2007                                                2
Definición 1

    ! Ilustracion: Estampa, grabado o dibujo que
      adorna o documenta un libro




Wolkowicz 1, 2007                                  3
Wolkowicz 1, 2007   4
Ilustrar no es
sólo dibujar
Definición 2

    ! 1. tr. Dar luz al entendimiento.
    ! 2. tr. Aclarar un punto o materia con palabras,
      imágenes, o de otro modo.
    ! 3. tr. Adornar un impreso con láminas o grabados
      alusivos al texto.
    ! 5. tr. Instruir, civilizar.


Wolkowicz 1, 2007                                        6
Ilustrar es
informar
con imágenes
“una imagen
vale más que
mil palabras”
Christian Borstlap


Wolkowicz 1, 2007                        9
“una palabra
vale más que
mil imágenes”
Mark Ryden




Wolkowicz 1, 2007            11
Ilustrar es también
exhibir ideas desde
 formas originales
Wolkowicz 1, 2007   13
Wolkowicz 1, 2007   14
Wolkowicz 1, 2007   15
Wolkowicz 1, 2007   16
Wolkowicz 1, 2007   17
Características de la ilustración

    ! La imagen de una ilustración tiene como objeto
      representar con otros medios el concepto inscripto
      en un texto
    ! Dialoga con ella, no se recorta
    ! Complementa y expande
    ! Cuenta con permisos distintos de la fotografía, p. ej

Wolkowicz 1, 2007                                             18
Tomi Ungerer




Wolkowicz 1, 2007                  19
Complejidad




             Figuración                               Abstracción




                          Simplicidad

Wolkowicz 1, 2007                                                   20
Al Hirschfield


Wolkowicz 1, 2007               21
Repertorio de la ilustración

    ! Editorial       Formativa
    ! Publicitaria    Persuasiva
    ! Periodística    Testimonial
    ! Infográfica     Documental


Wolkowicz 1, 2007                   22
Lenguajes

    • Infantil      •! Fantástica    •! Hiperrealista
    • Humorística   •! Ci-Fi         •! Sintética
    • Terror        •! Acción        •! Expresiva
    • Dramática     •! “Artística”   •! Minimalista
    • Caricatura    •! “Gráfica”     •! etc.
    • Documental    •! Fashion       •! etc.
    • Técnica       •! Tecno         •! etc.
Wolkowicz 1, 2007                                       23
Jacques Fabre



Wolkowicz 1, 2007                   24
Anita Kunz


Wolkowicz 1, 2007         25
Wolkowicz 1, 2007   26
Wolkowicz 1, 2007   27
Wolkowicz 1, 2007   28
Fumihiko Gotou




Wolkowicz 1, 2007                    29
Leah Falco


Wolkowicz 1, 2007                30
John Blackford



Wolkowicz 1, 2007                    31
Wolkowicz 1, 2007   32
Wolkowicz 1, 2007   33
Liselotte Watkins   Jason Brooks




Wolkowicz 1, 2007                                      34
Shag




Wolkowicz 1, 2007          35
La técnica NO
es el lenguaje
Brad Holland




Wolkowicz 1, 2007                  37
Gerard Dubois




Wolkowicz 1, 2007                   38
Ralph Steadman




Wolkowicz 1, 2007   39
Martin Jarrie

Wolkowicz 1, 2007                   40
Martin Jarrie   Franco Balan


Wolkowicz 1, 2007                                  41
Serge Bloch



Wolkowicz 1, 2007             42
El estilo NO es
  el lenguaje
Mieczyslaw
                    Gorowski

Wolkowicz 1, 2007           44
Hadley Hooper


Wolkowicz 1, 2007                   45
Hadley Hooper


Wolkowicz 1, 2007                   46
La ilustración hoy está
cada vez más relacionada
  con el diseño gráfico
       y la edición
Wolkowicz 1, 2007   48
Christian Borstlap



Wolkowicz 1, 2007                        49
Christian Borstlap




Wolkowicz 1, 2007                50
Craig Frazier


Wolkowicz 1, 2007   51
Wolkowicz 1, 2007   52
Jim Frazier



Wolkowicz 1, 2007                 53
Martin Haake


Wolkowicz 1, 2007   54
Wolkowicz 1, 2007   55
Jean-François Martin


Wolkowicz 1, 2007                          56
?
Picasso Matisse Duchamp Pollock
 Braque Miro Dali Kokoshka Mondrian
Zwart Hopper Warhol Gaugin Hockney
      Gilbert&George Bomberg Bacon
      Koons Rosenquist Samba Kahlo
       Rivera Soldi Berni XulSolar Noe
TorreGarcia Lam Matta Picabia Signac
     Savignac Glaser Folon Bass Rand
Cassandre Lautrec Rodchenko Mucha
  Toorop Mauzan Giaccometi etc. etc.
Wolkowicz 1, 2007   59
¿Y cómo
empezamos?
Proceso

    ! Qué tengo que ilustrar (informar)?
    ! Con qué profundidad?
    ! Con qué estilo/s
    ! Con qué medio/s
    ! Con qué fin?
    ! Con qué relación con el texto?
Wolkowicz 1, 2007                          61
Festival p’al ojo

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