The document is a presentation on social media given by Leanne Allbrook on May 20th, 2009. It discusses social media as a shift in how people discover, share and read news and information. It provides an overview of social media elements and implements a four step strategy for a social media plan, focusing on determining objectives, measuring results, and choosing key social media platforms like Facebook, Twitter, and Flickr to focus attention.

1. May 20th, 2009

2. Social Media
May 20th, 2009

3. Social Media
A presentation by Leanne Allbrook
May 20th, 2009

4. May 20th, 2009

5. Sociology
May 20th, 2009

6. Sociology Technology
May 20th, 2009

7. Sociology Technology
May 20th, 2009

8. Sociology Technology
“Social media is a shift in how people discover, read and share
news, information and content.”
May 20th, 2009

9. Sociology Technology
“Social media is a shift in how people discover, read and share
news, information and content.”
- www.wikepedia.com, May 2009
May 20th, 2009

10. An Overview of Social
Media Elements
May 20th, 2009

11. An Overview of Social
Media Elements
May 20th, 2009

12. Implementing a Social Media Strategy
Step 1: Planning
✴Who do I want to reach?
✴What are my objectives?
✴How will I measure the results?
✴How will social media be connected with/integrated into
digital strategy as a whole?
Step 2: Deciding where to focus attention
✴Which social media platforms will I focus on?
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13. Facebook
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14. Facebook
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15. Twitter
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16. Twitter
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17. Twitter
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18. Flickr
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19. Ning
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20. Conclusions
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