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Now Is Gone Prsa2 21

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This document discusses the rise of social media and its impact on business. It outlines steps companies need to take to engage stakeholders through social media, including researching communities, identifying key interests, creating great content, and measuring outcomes. Case studies of successful social media efforts by companies like Dell, Southwest Airlines, Coca-Cola, and GM are also presented. The document advocates for an ongoing evolving approach to social media based on principles of community building.

Economy & FinanceBusiness
1 of 30
Now Is Gone February 21, 2008
Part I: Why Should You Care?
What Hath Web 2.0 Wrought?
 
Adoption Hits Early Majority Phase
Cisco’s Marketing Effort
McKinsey Global Survey Shows Businesses Are Engaging in Social Media
Impact on PR ,[object Object],[object Object],[object Object],[object Object],[object Object]
Part II: New Media Ready?
The New Set of Stakeholders
Necessary Steps to Get Ready for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dell Case Study ,[object Object],[object Object]
Southwest Airlines Case Study
Part III: Building a Successful New Media Effort
Research: Focus on the Community’s Interests Research: Technorati, del.icio.us, StumbleUpon and Digg Identify the social network Back Channel Read and participate Identify top market concerns and issues
NEW: Outcomes and Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Editorial Mission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who and What ,[object Object],[object Object],[object Object],[object Object]
Compel Stakeholders with Great Content Every Time!!!
Case Studies ,[object Object],[object Object]
Promoting Your Effort
Engaging Your Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Coca-Cola Virtual Thirst
SeaWorld Case Study
Geez. Politics! ,[object Object],[object Object]
Evolving Your Social Media Effort
Think Liquid
Seven Principles of Community Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GM’s Reinvigorated Effort
Thank you ,[object Object]

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