Using IESVE for Room Loads Analysis - UK & Ireland
Netlog by Martin Lindstrom
1. EUROPE’S LEADING
SOCIAL PORTAL
“Brands’ use of social media is not a matter of yes or no.
It is simply a matter of how and when.
The next generation of consumers will expect their brands to always be available, providing interactive
experiences and bringing value to our lives by taking advantage of social media tools in their marketing
communications”.
- Martin Lindstrom, Brand Guru
2. Social Networking worldwide
Social networking worldwide monthly Percentage of time internet users spent online at
number of unique visitors (mm) user-generated vs. traditional sites
User Generated Company Generated
+32%
563 567
535 538
510 506 516 49%
484 489 65%
464 473 73% 66%
454 77% 60%
431
51%
35% 27% 34%
23%
Apr-07
Aug-07
Sep-07
Oct-07
Nov-07
Dec-07
Mar-08
Apr-08
May-07
Jun-07
Jul-07
Jan-08
Feb-08
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Over 500 Million people engage in 13-24 year olds spend over 50% of their online
Social Networks globally time on Social Media sites
Source: ComScore / eMarketer
3. Social Networks as an important communication platform
Social Network Users Are Also Major Communicators
Thinking about all the different ways you socialize or communicate with
friends..About how often do you..?
Non SNS
SNS users
users
(n=493)
(n=493)
Talk on cell phone every day 48% 22%
Talk to friends on landline every day 44 34
Instant Message 42 16
Send messages over SNS sites every day 41 n/a
Spend time with friends in person every day 38 25
Send texts every day 36 17
Send e-mail every day 21 7
Source: Pew internet & American Life Project Survey of parents and Teens, October- November 2006. Margin of error for teens is about
4%. All differences between the percentages in the rows are statistically significant
6. Background Information
Europe’s largest social networking site
‣ Available in 24 languages
‣ +35 million registered members
‣ +50 million monthly UV
‣ + 6 billion monthly page views
‣ + 75 000 new members/day
Launched April 2007 (rebranding into Netlog.com)
Founders Toon Coppens and Lorenz Bogaert active in Social Media
since 2000
VC backed – €5m from Index Ventures and Atomico
HQ in Ghent - Belgium, team of + 50 people
9. USP’s
Pan-European Network with localized approach
‣ Available in 24 languages
‣ Localized content & services
‣ Geo-targeting technology
Product Focus
‣ Clean Lay - out
‣ User Friendly
‣ Brand Friendly
All content is moderated
Highest CTR’s in market
Deep targeting --> Age, Gender, Location, Interests,...
Unique & Innovative Brand Integration Solutions
10. Netlog In Turkey
“Any given day more than 10 big soccer stadiums full of people visit Netlog.... in Turkey”
Age Breakdown
Top 2 Social Community
13-16 21%
‣ + 4 700 000 registered members
‣ + 500 000 Daily Unique visitors
17-20 24%
‣ + 30 000 000 Daily Page Requests 21-24 17%
25-28 14%
Demographics 29-32 9%
‣ Male/Female about 70/30 33-36 5%
‣ 62% of our members are 13 - 24
37-40 3%
40+ 3%
Key Definers
‣ Music, sports, friends
‣ Movies, nightlife, shopping, Internet
Other
‣1 session on Netlog = 15 min. / 30 pageviews
‣ A member has an average of 50 friends
11. Target Audience
Younger
Emre, 17
Interests: humor, friends, going out, gaming,
Dilek, 15
mode & beauty
Interests: photgraphy, music, nature, history
Favorite cities: Paris, Izmir
Favorite TV channels: ShowTV, StarTV
Location: Istanbul
Location: Izmir
Baris, 18 Secil, 19
Interests: shopping, cinema, music, reading,
Interests: dance, friends, going out, sport,
fashion, going out Key Shared adventure
Favorite radios: Powerturk Attribute: Favorite clothes brand: Replay, Mavi
Location: Bursa
Location: Ankara
I want to be my own
Male person, express Female
myself and show
Yunus, 21 the world what I can Puren, 22
Interests: music, sport, friends, going out, do. Interests: sport, going out, friends
gaming, business
Favorite softdrink: Coca-Cola light
Favorite beer: Efes, Stella Artois
Location: Bodrum
Location: Ankara
Sevil, 26
Onur, 29
Interests: going out, sport
Interests: shopping, sports, dance, humor,
Car brand: Porsche, Alfa Romeo
culture, home, travel
Favorite newspaper: Hurriyet Location: Istanbul
Location: Istanbul
Older
18. Fish Where the Fish Are
Talk to their friends
Talk to them
19. Brand Profile
Branding and exposure
Engagement and Interaction
Viral Activation
Conversion
Boost traffic with a fully integrated set of media
Integrate your micro site (html & iframe)
23. APPLICATIONS
Brand related or stand alone
API - Google Open Social
Credit economy
Revenue share
Viral spread
‣ notification/logs
‣ invites
‣ widgets on profiles
Your ideas and creativity
24. WANT TO KNOW MORE?
en.netlog.com/go/about/advertisers
en.netlog.com/go/developer
http://www.netbookmedia.com http://corporate.netlog.com
book@netbookmedia.com timothy@netlog.com
T 0212 324 00 60 M +32 476 74 76 73
F 0212 324 20 61 T +32 400 43 21
