1. www.churchhunter.com Popular Culture Artifact: James Smith

3. Government

4. Color of the walls

5. Bathroom tissue Quality

6. Staff to member ratio

7. Endorsements

8. Pastor Rating

9. Online Gift shop

11. Fromulas Church seekers find a church based on demographic benefits, leave a church when they are offended, programs change or to upgrade to a better version Church planters attract people by providing benefits that will draw targeted demographics

12. Icons www.churchhunter.com website to search for churches The Celebrity pastors that endorse the site Colorful images of all the feature benefits of subscribing churches Money collected for advertizing fees

13. Values Church goers value consumerism more than religions depth Loose commitments to membership Ability to attend service without participation Casual relational commitments Value options more than doctrine

14. Stereotypes Church goers are just religious customers Church goers are very particular and have an entitlement attitude Church goers are entertainment addicts Pastors and churches only care about money and building successful corporations The bigger the better, and more sucessful spiritually

15. Myths Church options of features and benefits reflect the spiritual depth of the church Emotional stimulation by peripheral comforts and technologically controlled atmosphere are perquisites for entering a higher spiritual state of mind Celebrity status of a pastor reflect the spiritual success of a church

16. Rituals Weekly church attendance wearing veneer of “Everything is ok” Critiquing church quality to determine if it is the best choice or if another option is better Vegas style services Toting coffee, doughnuts and bibles Purchasing religious paraphernalia