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The Black Magic of
    Flash SEO

    Duane Nickull
    Sr. Technical Evangelist
    Adobe Systems
    July 2008


       ...
Speaker bio - Duane Nickull

      Current
               Chair - OASIS SOA Reference Model Technical Committee (OASIS S...
My work

      http://www.google.com/search?source=ig&hl=en&rlz=&=&q=soa+white
       +paper&btnG=Google+Search
      ht...
This beat out MSDN, IBM Developer Networks and Sun DN

      http://www.google.com/search?hl=en&q=enterprise+developer
  ...
Agenda


      Understanding the basic forces working against you.
      A look at Ichabod
      What testing needs to ...
Search Engine Ranking Process


  Can be broken into two main phases:
               The initial crawling, indexing and ...
RULE #1: Do not get too worried about initial page rank!

         This is only a starting point, all is dynamic afterwar...
RULE #1: Do not get too worried about initial page rank!


                             Why 8/10 for the admin page; 7/10 ...
Dynamic Ranking is FAR more important than initial




                                                      Yahoo and Goo...
Agenda


      Understanding the basic forces working against you.
      A look at Ichabod
      What testing needs to ...
A breakthrough

      Adobe has created a server technology enabling computer applications to
       understand the conte...
How Ichabod works with a Search Spider



                                                                        Link Cra...
???
         We do not understand fully how
        much content they will index or how
                they will weight i...
Pixton.com – case study in Flash text being indexed by google




                                                        ...
We know this does not get indexed at all




           http://www.google.com/search?hl=en&q=%22duanes+world+episode+12%22...
Google did not pick it up




                http://www.google.com/search?hl=en&q=%22duanes+world+episode+12%22&btnG=Sear...
Yahoo did




http://de.search.yahoo.com/search?p=%22duane%27s+world+episode+12%22&fr=yfp-t-501&ei=UTF-8&rd=r1



        ...
Agenda


      Understanding the basic forces working against you.
      A look at Ichabod
      What testing needs to ...
Study over 1, 3, 6 12 months


                                                                              Data Provider...
The Test!

      Results will be announced Dec 3 at MAX in Milan!
      We will find out how swf content is weighted agai...
Agenda


      Understanding the basic forces working against you.
      A look at Ichabod
      What testing needs to ...
Dynamic Page Ranking – your main focus!

      Dynamic page ranking
      Search engines constantly monitor what you sea...
®




Copyright 2008 Adobe Systems Incorporated. All rights reserved.
This won’t do much. Why?




                                                                  ®




Copyright 2008 Adobe ...
This is far better.




           http://www.google.com/search?hl=en&pwst=1&q=Adobe+max+2008&start=10&sa=N




          ...
Deep Linking – more restful!


 Deep linking relies on communication between the browser and the Flex application

 Enable...
Deferred Creation




                                                                  DEMO TABS
                        ...
Div layers

      DIV element with search-engine-accessible, primary content, and an
       open source Javascript functi...
Remote data loading




                                                                  ®




Copyright 2008 Adobe Syste...
XHTML as a data provider!




                                                                  ®




Copyright 2008 Adobe...
As many links as you can make!




                                                                  ®




Copyright 2008 ...
Blah blah blah – the other obvious stuff


  In HTML, based on many factors
               The text of a page
          ...
Some general tips

      Research your search term(s) carefully
      No more than 3 words
      Ensure your domain has...
More Resources

http://technoracle.blogspot.com/2008/07/searchable-flash-some-early-tips.html

http://www.businesswire.com...
Yahoo did http://de.search.yahoo.com/search?p=%22duane%27s+world+episode+12%22&fr=yfp-t-501&ei=UTF-8&rd=r1 ® Copyright
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Yahoo did http://de.search.yahoo.com/search?p=%22duane%27s+world+episode+12%22&fr=yfp-t-501&ei=UTF-8&rd=r1 ® Copyright Search Engines and Flash: Secrets, Tricks, and Black Magic

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Yahoo did




http://de.search.yahoo.com/search?p=%22duane%27s+world+episode+12%22&fr=yfp-t-501&ei=UTF-8&rd=r1



®




Copyright 2008 Adobe Systems Incorporated. All rights reserved.

Publicado en: Tecnología, Diseño
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