SlideShare una empresa de Scribd logo
1 de 25
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Digital natives ,[object Object],[object Object],[object Object],[object Object]
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links, links, links ,[object Object],[object Object],[object Object],[object Object]
Network Effects – Background ,[object Object],[object Object]
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Friends are thieves of time (F. Bacon)
IM generation:  “My mates are my media” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Even on Facebook ,[object Object],[object Object],[object Object]
Network effect and advertising Advertise here!
There is nothing like word of mouth
 
 
[object Object],“ In recognition of the unprecedented Internet buzz for what had been a minor movie in their 2006 line-up, New Line Cinema ordered five days of additional shooting ”
Context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
After 3 months, Visa saw some of their strongest engagement and brand results Visa: Improving brand perception with 18-24 year olds ,[object Object],[object Object],[object Object]
Getting brands into the heart of a conversation Page   | Windows Live Messenger users have been expressing their personnalities by downloading over 6 million custom display pictures, emoticons and backgrounds this year
And in the heart of the game – PUMA Messenger League
Lancé le 17 avril 2007 ! Objectif  : prendre la vie du bon côté ! Talk to niches
But don’t forget to monitor
To read ,[object Object],[object Object],[object Object],[object Object],[object Object]
And to engage ,[object Object],[object Object],[object Object],[object Object]
Take aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page   |
Thank you. Philippe Deltenre Microsoft Online Services Group [email_address] [email_address]

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Microsoft - Web marketing and the network effect