This document discusses the concept of intelligent repurchase and how companies can activate it. It begins by describing the market challenges companies faced in 2009 and how understanding the customer experience of both purchase and post-purchase service is key to driving repeat business. Second, it defines intelligent repurchase as being driven by a complete sales experience where service and attention come together. Finally, it explains that to achieve intelligent repurchase, companies must collect and understand customer data and insights, identify relevant information, and engage customers through tailored communications across multiple channels. The goal is to create loyalty and frame conditions for customers to repurchase again and again.