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LinkedIn - Power of Social Networking - Liz

  1. 1. LinkedIn – Using the Power of Social Networking as a Job Search Tool Liz Bacchi – Sr. Manager, Talent Acquisition
  2. 2. Today’s Agenda <ul><li>What & Why LinkedIn </li></ul><ul><li>How does it Work </li></ul><ul><li>Your Profile; Adding Connections </li></ul><ul><li>Recommendations </li></ul><ul><li>Company Research </li></ul><ul><li>Jobs Section & JobsInsider - LinkedIn Tool </li></ul><ul><li>Top Tips & Tricks </li></ul><ul><li>Additional Resources & Training </li></ul>
  3. 3. <ul><li>LinkedIn has over 55 million members in over 200 countries and territories around the world. </li></ul><ul><li>A new member joins LinkedIn approximately every second , and about half of our members are outside the U.S. </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members. </li></ul><ul><li>LinkedIn is an interconnected network of experienced professionals from around the world, representing 150 industries and 200 countries . </li></ul><ul><li>You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals. </li></ul><ul><li>Get introduced without “cold calling”. </li></ul><ul><li>Less formal than a resume </li></ul>What is LinkedIn?
  4. 4. Why LinkedIn? <ul><li>You can’t get hired if you can’t be found! </li></ul><ul><li>A database of potential hiring managers and colleagues </li></ul><ul><li>A way to get introduced to people who can assist you in your search </li></ul><ul><li>A network of networks </li></ul><ul><li>Get information on people you will interview with </li></ul><ul><li>Research Companies </li></ul><ul><li>Stay in touch with colleagues and friends </li></ul>
  5. 5. How does it work? <ul><li>Join and complete a profile </li></ul><ul><ul><li>Your chance to showcase your skills and talents and help the right people and opportunities find their way to you. </li></ul></ul><ul><ul><li>The first impression is often the most important! </li></ul></ul><ul><li>Invite your friends to connect with you </li></ul><ul><li>Search for people you’d like to meet </li></ul><ul><li>Get introduced to potential hiring managers or recruiters </li></ul><ul><li>Research Companies you would like to work for </li></ul>
  6. 6. Who Do I Invite? <ul><li>Current colleagues </li></ul><ul><li>Former colleagues </li></ul><ul><li>Friends </li></ul><ul><li>Former classmates </li></ul><ul><li>Well connected people </li></ul>
  7. 7. How Will They Find Me? <ul><li>The companies where you’ve worked </li></ul><ul><li>The work you’ve done </li></ul><ul><li>The schools you’ve attended </li></ul><ul><li>The groups you joined </li></ul><ul><li>The discussions you lead </li></ul><ul><li>The interests you listed </li></ul><ul><li>The recommendations you’ve gained </li></ul>
  8. 8. LinkedIn Home Page – So much Information!
  9. 9. Key Profile Information <ul><li>Summary – Brief information on the highlights of your career and what you offer. </li></ul><ul><li>Photo - Professional photo allows the people you’ve met and previously worked with to quickly identify you. </li></ul><ul><ul><li>Many people find it far easier to remember a face than a name </li></ul></ul><ul><li>Specialties – This section should be keywords related to your position. This is helpful when recruiters are doing “keyword” searches for their open positions. </li></ul><ul><li>Experience – List all the companies you have worked for in the past. If you have held a number of positions at Roche (Different titles and maybe different orgs) list them each separately. </li></ul><ul><li>Education – List all educational degree’s you have. – Also include any activities or societies you belonged to that are related. </li></ul><ul><li>Recommendations – You want to make sure you have at least 5 good recommendations. </li></ul><ul><li>Additional Information – List groups and associations that you below to. </li></ul><ul><li>Contact Settings – How you would like to be best contacted and what you are interested in – LIST YOUR PRIVATE EMAIL ADDRESS </li></ul>
  10. 10. How To Add Connections Directly links you to current & past colleagues – Quick Add Click Here
  11. 11. Chose the colleagues you would like to add Don’t forget your personal note!
  12. 12. Why Recommendations <ul><li>LinkedIn Recommendations can be a way to highlight your accomplishments and Subject Matter Expertise. </li></ul><ul><li>They make your LinkedIn profile more dynamic and personal </li></ul><ul><li>It’s done publicly, and on a website that is VERY searchable on Google & Yahoo. </li></ul><ul><li>It’s a way to give references, that won’t get bothered by calls or emails. </li></ul><ul><li>Shows why people enjoy working with you! </li></ul><ul><li>LinkedIn recommendation is an opportunity to read a reference in advance – project credibility!! </li></ul>
  13. 13. Hover over Profile to open up the subsections of that group – Recommendations
  14. 14. This section has 3 tabs Recommendations you have received – Post or Not to Post?
  15. 15. To Give a Recommendation ** Recommendation Karma – Give one today without being asked!!!
  16. 16. **TIP – write all your references in word first then copy & paste into LinkedIn
  17. 17. Ones you have written
  18. 18. Proactively Ask for one!
  19. 19. Why Join Groups? <ul><li>Find & Join Groups to connect with others who share your same interests </li></ul><ul><li>Answer questions to build your reputation as a subject matter expert </li></ul><ul><li>Access to everyone who is part of that group – bigger network! </li></ul>
  20. 20. Find a Group OR Start a Group
  21. 21. Search for a Group Find what you like – click on “join this group”
  22. 22. Select Weekly Digest Join the Group
  23. 24. DISCUSSIONS BaybioPharma LinkedIn Group ***List your availability in group discussions
  24. 25. LinkedIn Jobs <ul><li>Has thousands of job listings for each category. </li></ul><ul><li>You can search using keywords, title, company, and location to find the perfect opportunity for you. </li></ul><ul><li>Leverage the elements on your profile to help make yourself stand out. </li></ul><ul><li>Getting recommended and having a strong network builds your professional credibility and helps you get hired. </li></ul>
  25. 26. Keep your search simple
  26. 27. Partner with SimplyHired!
  27. 28. Recruiters/HM Name!
  28. 29. Powered by SimplyHired Additional positions on the web
  29. 30. Automatically informs you of similar positions posted within LinkedIn
  30. 31. LinkedIn Tool - JobInsider Toolbar –
  31. 32. Monster Search – JobsInsider Pops Up
  32. 36. <ul><li>Company Profiles are a powerful research tool that helps you find and explore potential companies to work for or do business with. </li></ul><ul><li>Use the Companies menu to research firms in your target industry. </li></ul><ul><li>Career Path and Connected To will help you identify hiring trends and find additional companies to explore. </li></ul><ul><li>Former Employees tells you if a lot of people have recently left. </li></ul><ul><li>New Hires and Recent Promotions and Changes help you identify hiring trends. </li></ul><ul><li>Public companies post earnings statements on LinkedIn. </li></ul><ul><li>Employee Population Details </li></ul>Companies
  33. 40. Similar to
  34. 41. LinkedIn Top Tips!!! <ul><li>Make your LinkedIn profile 100% complete </li></ul><ul><ul><li>Include all companies, education, and awards. These are the key items on which we recruiters search. </li></ul></ul><ul><ul><li>References are very important. The more we know about you the better. </li></ul></ul><ul><ul><li>The more robust your profile, the higher you will be in the Google search rankings. </li></ul></ul><ul><ul><li>The more information a recruiter has upfront, the more efficient the search process. </li></ul></ul><ul><li>Use a profile picture that you use on multiple sites </li></ul><ul><ul><li>A picture helps to create and reinforce your online brand </li></ul></ul><ul><ul><li>It will help a recruiter identify you on the interview day at “Starbucks” </li></ul></ul><ul><li>Use the “Specialties” box to fill in keywords </li></ul><ul><ul><li>List as many keywords as possible that are relevant to your roles, capabilities, and interests that will help you turn up on LinkedIn Search </li></ul></ul><ul><li>Update your LinkedIn “Status” regularly </li></ul><ul><ul><li>If you are actively looking for a job, tell people what you are looking for! </li></ul></ul>
  35. 42. LinkedIn Top Tips Cont… <ul><li>Make changes to your profile after every job change or promotion </li></ul><ul><ul><li>The recruiters you are linked to will notice these changes </li></ul></ul><ul><ul><li>It is harder to be found if people don’t know where you are </li></ul></ul><ul><ul><li>Update your LinkedIn profile as you would your change-of-address at the post office </li></ul></ul><ul><li>Do not block incoming emails </li></ul><ul><ul><li>No matter how popular you think you are, you will not be overwhelmed. </li></ul></ul><ul><ul><li>The LinkedIn community is all about participation so feel free to accept incoming communication from fellow LinkedIn users. </li></ul></ul><ul><ul><li>If a recruiter reaches out to you and you are not interested, let him or her know or better yet refer a friend </li></ul></ul><ul><ul><li>LinkedIn actually allows you to control how you receive emails and notifications. </li></ul></ul><ul><li>Increase your number of trusted connections! </li></ul><ul><ul><li>Use webmail importer to bring your real world professional relationships online and to find your contacts who are already on LinkedIn. </li></ul></ul><ul><li>Research your recruiters or interviewers. </li></ul><ul><ul><li>You can learn more about their background to have an edge over the other candidates. </li></ul></ul><ul><li>Add in your maiden name – Under Profile & Edit </li></ul>
  36. 43. LinkedIn Top Tips!!! <ul><li>Improve Your Google Page Rank </li></ul><ul><ul><li>LinkedIn Allows you to make your profile information available for search engines </li></ul></ul><ul><ul><li>LinkedIn profiles receive a fairly high PageRank in Google, this is a good way to influence what people see when they search for you </li></ul></ul>
  37. 44. LinkedIn Top Tips!!! <ul><li>LinkedIn Answers </li></ul><ul><ul><li>Ask Business Related Questions </li></ul></ul><ul><ul><li>Read what people are writing about in your area of expertise – connect!! </li></ul></ul><ul><ul><li>Answer questions that are appropriate for you – be visible! </li></ul></ul>
  38. 45. Additional Links & Classes <ul><li> - Tips and Tricks of LinkedIn; Great Articles </li></ul><ul><li> - Amazing tips & videos and fun to watch!! </li></ul><ul><li> - Social Media Guide </li></ul><ul><li> </li></ul><ul><li> - What are people saying about you? </li></ul><ul><li>Classes/Webinars - </li></ul><ul><ul><li>To help you get started using your account or to learn more about the features and functionality that LinkedIn offers, we invite you to attend the following free online presentations. </li></ul></ul><ul><ul><li>LinkedIn 101: The basics of LinkedIn When: Wednesdays at 1 pm CST </li></ul></ul><ul><ul><li>Job Seekers: Tips for using your LinkedIn Account to help you land your next great opportunity When: Thursdays at 1pm CST </li></ul></ul><ul><ul><li>LinkedIn Subscriptions: Get the most out of your premium subscription When: Tuesdays at 1pm CST </li></ul></ul><ul><li>LinkedIn Labs @ Roche – Look at the May Calendar for more information </li></ul>
  39. 46. We Innovate Healthcare

Notas del editor

  • The information you see in the company pages comes from two sources— Capital IQ and LinkedIn user data. Our partner, Capital IQ, provided the basic company data such as company overview, revenue, etc. All of the relevant people and aggregated company statistics are based on LinkedIn network data.