1.
LinkedIn – Using the Power of Social Networking as a Job Search Tool Liz Bacchi – Sr. Manager, Talent Acquisition

2.
Today’s Agenda <ul><li>What & Why LinkedIn </li></ul><ul><li>How does it Work </li></ul><ul><li>Your Profile; Adding Connections </li></ul><ul><li>Recommendations </li></ul><ul><li>Company Research </li></ul><ul><li>Jobs Section & JobsInsider - LinkedIn Tool </li></ul><ul><li>Top Tips & Tricks </li></ul><ul><li>Additional Resources & Training </li></ul>

3.
<ul><li>LinkedIn has over 55 million members in over 200 countries and territories around the world. </li></ul><ul><li>A new member joins LinkedIn approximately every second , and about half of our members are outside the U.S. </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members. </li></ul><ul><li>LinkedIn is an interconnected network of experienced professionals from around the world, representing 150 industries and 200 countries . </li></ul><ul><li>You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals. </li></ul><ul><li>Get introduced without “cold calling”. </li></ul><ul><li>Less formal than a resume </li></ul>What is LinkedIn?

4.
Why LinkedIn? <ul><li>You can’t get hired if you can’t be found! </li></ul><ul><li>A database of potential hiring managers and colleagues </li></ul><ul><li>A way to get introduced to people who can assist you in your search </li></ul><ul><li>A network of networks </li></ul><ul><li>Get information on people you will interview with </li></ul><ul><li>Research Companies </li></ul><ul><li>Stay in touch with colleagues and friends </li></ul>

5.
How does it work? <ul><li>Join and complete a profile </li></ul><ul><ul><li>Your chance to showcase your skills and talents and help the right people and opportunities find their way to you. </li></ul></ul><ul><ul><li>The first impression is often the most important! </li></ul></ul><ul><li>Invite your friends to connect with you </li></ul><ul><li>Search for people you’d like to meet </li></ul><ul><li>Get introduced to potential hiring managers or recruiters </li></ul><ul><li>Research Companies you would like to work for </li></ul>

6.
Who Do I Invite? <ul><li>Current colleagues </li></ul><ul><li>Former colleagues </li></ul><ul><li>Friends </li></ul><ul><li>Former classmates </li></ul><ul><li>Well connected people </li></ul>

7.
How Will They Find Me? <ul><li>The companies where you’ve worked </li></ul><ul><li>The work you’ve done </li></ul><ul><li>The schools you’ve attended </li></ul><ul><li>The groups you joined </li></ul><ul><li>The discussions you lead </li></ul><ul><li>The interests you listed </li></ul><ul><li>The recommendations you’ve gained </li></ul>

8.
LinkedIn Home Page – So much Information!

9.
Key Profile Information <ul><li>Summary – Brief information on the highlights of your career and what you offer. </li></ul><ul><li>Photo - Professional photo allows the people you’ve met and previously worked with to quickly identify you. </li></ul><ul><ul><li>Many people find it far easier to remember a face than a name </li></ul></ul><ul><li>Specialties – This section should be keywords related to your position. This is helpful when recruiters are doing “keyword” searches for their open positions. </li></ul><ul><li>Experience – List all the companies you have worked for in the past. If you have held a number of positions at Roche (Different titles and maybe different orgs) list them each separately. </li></ul><ul><li>Education – List all educational degree’s you have. – Also include any activities or societies you belonged to that are related. </li></ul><ul><li>Recommendations – You want to make sure you have at least 5 good recommendations. </li></ul><ul><li>Additional Information – List groups and associations that you below to. </li></ul><ul><li>Contact Settings – How you would like to be best contacted and what you are interested in – LIST YOUR PRIVATE EMAIL ADDRESS </li></ul>

10.
How To Add Connections Directly links you to current & past colleagues – Quick Add Click Here

11.
Chose the colleagues you would like to add Don’t forget your personal note!

12.
Why Recommendations <ul><li>LinkedIn Recommendations can be a way to highlight your accomplishments and Subject Matter Expertise. </li></ul><ul><li>They make your LinkedIn profile more dynamic and personal </li></ul><ul><li>It’s done publicly, and on a website that is VERY searchable on Google & Yahoo. </li></ul><ul><li>It’s a way to give references, that won’t get bothered by calls or emails. </li></ul><ul><li>Shows why people enjoy working with you! </li></ul><ul><li>LinkedIn recommendation is an opportunity to read a reference in advance – project credibility!! </li></ul>

13.
Hover over Profile to open up the subsections of that group – Recommendations

14.
This section has 3 tabs Recommendations you have received – Post or Not to Post?

15.
To Give a Recommendation ** Recommendation Karma – Give one today without being asked!!!

16.
**TIP – write all your references in word first then copy & paste into LinkedIn

17.
Ones you have written

18.
Proactively Ask for one!

19.
Why Join Groups? <ul><li>Find & Join Groups to connect with others who share your same interests </li></ul><ul><li>Answer questions to build your reputation as a subject matter expert </li></ul><ul><li>Access to everyone who is part of that group – bigger network! </li></ul>

20.
Find a Group OR Start a Group

21.
Search for a Group Find what you like – click on “join this group”

22.
Select Weekly Digest Join the Group

24.
DISCUSSIONS BaybioPharma LinkedIn Group ***List your availability in group discussions

25.
LinkedIn Jobs <ul><li>Has thousands of job listings for each category. </li></ul><ul><li>You can search using keywords, title, company, and location to find the perfect opportunity for you. </li></ul><ul><li>Leverage the elements on your profile to help make yourself stand out. </li></ul><ul><li>Getting recommended and having a strong network builds your professional credibility and helps you get hired. </li></ul>

26.
Keep your search simple

27.
Partner with SimplyHired!

28.
Recruiters/HM Name!

29.
Powered by SimplyHired Additional positions on the web

30.
Automatically informs you of similar positions posted within LinkedIn

31.
LinkedIn Tool - JobInsider Toolbar – http://www.linkedin.com/static?key=jobsinsider_download&trk=hb_ft_jobsins

32.
Monster Search – JobsInsider Pops Up

36.
<ul><li>Company Profiles are a powerful research tool that helps you find and explore potential companies to work for or do business with. </li></ul><ul><li>Use the Companies menu to research firms in your target industry. </li></ul><ul><li>Career Path and Connected To will help you identify hiring trends and find additional companies to explore. </li></ul><ul><li>Former Employees tells you if a lot of people have recently left. </li></ul><ul><li>New Hires and Recent Promotions and Changes help you identify hiring trends. </li></ul><ul><li>Public companies post earnings statements on LinkedIn. </li></ul><ul><li>Employee Population Details </li></ul>Companies

40.
Similar to www.glassdoor.com

41.
LinkedIn Top Tips!!! <ul><li>Make your LinkedIn profile 100% complete </li></ul><ul><ul><li>Include all companies, education, and awards. These are the key items on which we recruiters search. </li></ul></ul><ul><ul><li>References are very important. The more we know about you the better. </li></ul></ul><ul><ul><li>The more robust your profile, the higher you will be in the Google search rankings. </li></ul></ul><ul><ul><li>The more information a recruiter has upfront, the more efficient the search process. </li></ul></ul><ul><li>Use a profile picture that you use on multiple sites </li></ul><ul><ul><li>A picture helps to create and reinforce your online brand </li></ul></ul><ul><ul><li>It will help a recruiter identify you on the interview day at “Starbucks” </li></ul></ul><ul><li>Use the “Specialties” box to fill in keywords </li></ul><ul><ul><li>List as many keywords as possible that are relevant to your roles, capabilities, and interests that will help you turn up on LinkedIn Search </li></ul></ul><ul><li>Update your LinkedIn “Status” regularly </li></ul><ul><ul><li>If you are actively looking for a job, tell people what you are looking for! </li></ul></ul>

42.
LinkedIn Top Tips Cont… <ul><li>Make changes to your profile after every job change or promotion </li></ul><ul><ul><li>The recruiters you are linked to will notice these changes </li></ul></ul><ul><ul><li>It is harder to be found if people don’t know where you are </li></ul></ul><ul><ul><li>Update your LinkedIn profile as you would your change-of-address at the post office </li></ul></ul><ul><li>Do not block incoming emails </li></ul><ul><ul><li>No matter how popular you think you are, you will not be overwhelmed. </li></ul></ul><ul><ul><li>The LinkedIn community is all about participation so feel free to accept incoming communication from fellow LinkedIn users. </li></ul></ul><ul><ul><li>If a recruiter reaches out to you and you are not interested, let him or her know or better yet refer a friend </li></ul></ul><ul><ul><li>LinkedIn actually allows you to control how you receive emails and notifications. </li></ul></ul><ul><li>Increase your number of trusted connections! </li></ul><ul><ul><li>Use webmail importer to bring your real world professional relationships online and to find your contacts who are already on LinkedIn. </li></ul></ul><ul><li>Research your recruiters or interviewers. </li></ul><ul><ul><li>You can learn more about their background to have an edge over the other candidates. </li></ul></ul><ul><li>Add in your maiden name – Under Profile & Edit </li></ul>

43.
LinkedIn Top Tips!!! <ul><li>Improve Your Google Page Rank </li></ul><ul><ul><li>LinkedIn Allows you to make your profile information available for search engines </li></ul></ul><ul><ul><li>LinkedIn profiles receive a fairly high PageRank in Google, this is a good way to influence what people see when they search for you </li></ul></ul>

44.
LinkedIn Top Tips!!! <ul><li>LinkedIn Answers </li></ul><ul><ul><li>Ask Business Related Questions </li></ul></ul><ul><ul><li>Read what people are writing about in your area of expertise – connect!! </li></ul></ul><ul><ul><li>Answer questions that are appropriate for you – be visible! </li></ul></ul>

45.
Additional Links & Classes <ul><li>http://blog.linkedin.com/ - Tips and Tricks of LinkedIn; Great Articles </li></ul><ul><li>http://www.the-linkedin-speaker.com/blog/ - Amazing tips & videos and fun to watch!! </li></ul><ul><li>http://mashable.com/ - Social Media Guide </li></ul><ul><li>http://mashable.com/2009/04/07/social-media-career-success/ </li></ul><ul><li>http://www.google.com/alerts - What are people saying about you? </li></ul><ul><li>Classes/Webinars - http://learn.linkedin.com/training/ </li></ul><ul><ul><li>To help you get started using your account or to learn more about the features and functionality that LinkedIn offers, we invite you to attend the following free online presentations. </li></ul></ul><ul><ul><li>LinkedIn 101: The basics of LinkedIn When: Wednesdays at 1 pm CST </li></ul></ul><ul><ul><li>Job Seekers: Tips for using your LinkedIn Account to help you land your next great opportunity When: Thursdays at 1pm CST </li></ul></ul><ul><ul><li>LinkedIn Subscriptions: Get the most out of your premium subscription When: Tuesdays at 1pm CST </li></ul></ul><ul><li>LinkedIn Labs @ Roche – Look at the May Calendar for more information </li></ul>

46.
We Innovate Healthcare