1. Are you ready for the next
generation of TV?
Christian Godske, Digital Evangelist
Virta / MediaCom Nordic Group
ONLINE VIDEO 2010 –seminaari 26.11.2009
8. ”Freedom!”
We used to be in control of
what they saw, when they
saw it and and where
We used to control the
message to tell our side of
the story
And they listened … because
they had no other options
14. Online video has the highest growth rate of
all digital content
eo will
By 2 011 online vid
ic and
be secon d only to mus
of usage
N ews in terms
15. Online video demographics
30
25
Percentage of internet users
20
Percentage watching online video
15
10
5
0 Age range
15-24 25-34 35-44 45-54 55-64 65+
18. Audiences expect reward, reward of
experience, reward of enrichment, reward
of interaction, reward of fantasy, reward of
freedom, reward of expression,
customization and personal creativity.
Increasingly the expectation is for an
individual to manage and control the
media and messages around them
36. What do the consumers say?
They mostly accept advertising as a part of the online
TV package
94% prefers advertising funded content, rather than having
to pay for it
- 63% would however appreciate shorter ads
37. What do the consumers say?
They mostly accept advertising as a part of the online
TV package
94% prefers advertising funded content, rather than having
to pay for it
- 63% would however appreciate shorter ads
38.
39.
40.
41. And sometimes the vision is right – but it just
turns out unexpectedly
g news
From breakin
orno
To gossip , sleaze and p
50. This is not the end of television
The media transforms
We WILL need new thinking in terms of
formats, planning and measurement –
with the consumer in the center and
thinking TV as more than a one-way
channel
But ultimately total time in front on a
screen will increase
51. We’re not in the business of keeping
media companies alive. We’re in the
business of connecting our customers
Trevor Edwards, VP Global Brand Nike
52. MediaCom
Digital Evangelist
Christian Godske
christian.godske@mediacom.dk
+45 23 22 92 13
/
http://delicious.com/Godske
53. Virta Mediacommunity Oy
Unioninkatu 24
00130 Helsinki
visit our site: virtamedia.com
read our blog: virtamediacommunity.blogspot.com
follow us on twitter: twitter.com/virta