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Socialize Your Nonprofit

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Webinar by Kelley Jarrett @keljar

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Socializing Your Nonprofit Your Guide to a Successful Social Strategy
Outlining The Process Establish goals Pick Platform Create Policies Identify Audiences Take Action! Create great content Measure
DETERMINE YOUR GOALS AND STRATEGY
Top  3  Factors  for  Success   Strategy. Priority. Staffing. Strategy Prioritization Staffing
Determine your goals and strategy Get Specific •  Likes, Comments, Shares, Retweets, Replies •  Fans/Followers •  Number of posts •  Website visits
FUNDRAISING STILL LACKING NOT  MANY  HAVE  RAISED  OVER  $10K  THROUGH  SOCIAL  
PICK YOUR PLATFORM(S)
FACEBOOK UP 30% TWITTER UP 81% 9  OUT  OF  10  NONPROFITS  ARE  ON  FACEBOOK   Socialnomics Video
Ready for Pintrest? http://Pinterest.com/NDHSCrusaders
CREATE POLICIES
Create Policies
KNOW YOUR AUDIENCES
Audiences Who? Platforms? Type of Content?
Where is social media promoted? Website Email Social Media Publications Channel Direct Mail Events Blog 0% 20% 40% 60% 80% 100% Source: Case 2012 Social Media Survey
“Integrating the social experience into your organization’s web site will help promote the channel, engage supporters, and provide a constant source of dynamic content …” - Melanie Mathos & Chad Norman “101 Social Media Tactics for Nonprofits: A Field Guide.” John Wiley & Sons, Inc.
TAKE ACTION!
Website: Add Social Sharing Buttons
Website: Add Social Sharing Buttons 31% of referral website traffic is from sharing content*
Website: FB Widget as News & Media
Website: FB Widget to Build Social Trust
Website: Twitter for Dynamic Content
Website: Photo Feeds for Personal Touch
Email: Social and eMail
Email: Include Text Links to Social Media
CREATE ENGAGING CONTENT
Improving Visibility of Your Posts Videos Shares Photos Comments Status Updates Likes Links Clicks Source: Source: Buddy Media’s Strategies for Buddy Media’s Effective Wall Posts: A Strategies for Effective Statistical Review Wall Posts: A Statistical Review
Best Types of Facebook Posts Source: Dan Zarrella’s How to Get More Likes, Comments and Shares research
Length of Facebook Posts Source: Dan Zarrella’s How to Get More Likes, Comments and Shares research …and Facebook posts 80 character or less have 27% more Likes & Comments Source: Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review
Best Time to Post on Facebook Source: Dan Zarrella’s How to Get More Likes, Comments and Shares research …and Facebook posts outside business hours had 20% more Likes & Comments Source: Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review
Best Words to Use Facebook posts that end with a question have 15% more Likes & Comments Words that increase Words that decrease engagement: engagement: Like How Post Who Comment What Where Did When Why Would Should Source: Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review
Creating Engaging Tweets Tweets… Engagement Rate (Replies and Retweets) between 8am – 7pm +30% 1-2 hashtags +21% under 100 characters +17% contain images 2x higher
Creating Engaging Tweets Tweets… Retweet Rate with links +86% asking followers to “RT” or “Retweet” 12x higher spelling out “Retweet” 23x higher
Busy Hours
Photos
Videos
Questions
Mission
An Engaging Facebook Post
10 Best Practice Tips For Facebook Publishing 1.  Keep Your Posts Short 2.  Post Photos, Videos and Quotes 3.  Post Consistently 4.  Ask for your Fans Opinions 5.  Ask Questions (true/false, yes/no) 6.  Use “Fill in the Blank” Posts 7.  Give Fans Access to Exclusive Information 8.  Reward your Fans with Deals and Perks 9.  Be Timely 10. Localize your Posts if they are Relevant to a Specific Audience
MONITOR THE SOCIAL WEB TURNING THE MEGAPHONE AROUND
WHAT ARE YOUR LISTENING FOR? OrganizaLon  Name   Events   Names  of  Key  Staff   Keywords  –  Org  type   Program  Names   Local  Content   Campaigns  Names   CompeLtors   THE TOOLS Search.twiTer.com   BackTweets.com   SocialMenLon.com   Google  Alerts   IceRocket.com   Social  News  Sites   BoardReader.com   Tweet  Deck  
Workshop: Social Media Listening VIEW & DOWNLOAD Slideshare.net/ChadNorman
Seesmic http://seesmic.com
Seesmic :: Manage Everything
Seesmic
MEASURE
Measure: Facebook insights
Measure: Google Analytics
Measure: Google Analytics
Thank you! Let’s keep the conversation going… kelley.jarrett@guidecreative.com twitter.com/keljar Social Influencers Whitepaper Social Network Benchmark bit.ly/npoSocialArchetype Report bit.ly/npsocial www.guidecreative.com
Questions? www.NetWitsThinkTank.com

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