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Introduction to Customer Service
“There is only one boss, and whether a person shines
shoes for a living or heads up the
biggest corporation in the world, the boss remains the
same. It is the customer! The customer
is the person who pays everyone’s salary and who decides
whether a business is going to
succeed or fail.”
Sam M. Walton, Founder
&Former CEO Wal-Mart
Customer Service in the 21st Century
 The Three Key Elements  The Four knows
 Expand Your Definition of Service
 Who are Your Customers?
 Develop a Customer Friendly
Approach
Professional Qualities in Customer
Service
Professional
Qualities in
Customer
Service
Empathy
Control
InformationFairness
Friendliness
Accountability
Delivery
Customer
Service
Customer Service Techniques
Making a Good First Impression
• Thoughtfulness in meeting the customer’s needs
• Personal responsibility for a customer
• Quick problem solving for customer
• Offering immediate assistance
• Friendliness
• Using customer’s name in a conversation
• Pleasant voice tone
• Polite and courteous manners
• Neatness
• A genuine smile
• Making the customer wait
• Not answering the phone promptly
• Not saying “please” and/or “thank you”
• Speaking loudly or condescendingly to customers or colleagues
• Making faces, frowning, acting distant, not smiling
• Looking disheveled or like you do not care about your appearance
• A poor handshake
• Focusing on another task while addressing or servicing a customer.
Telephone Etiquette
* Attend after 3 Rings
*Greet the Customer
*Give your name
*Ask the customer if or how you can help
In some cases:
*Putting a Customer on Hold
*Transferring a Call
*Taking a Message( in case of co worker is
not there)
*Ending the Call
E-mail Etiquette
*Respond to your
business email quickly
*E-mail should be answered within 24
hours max
*Twice a day with a 12 hour interval( to
shine your customer service)
Dealing with the Customer
Helpful Reminders for Polite and
Friendly Responses
Communicating with the Unsatisfied
Customer
How many times have you as a
customer run into the problem of
excuses. There is a problem and the
sales person, technician or
customer service representative is
making lame excuses ?
sometimes it feels as if nothing is
anybody’s fault or is in anybody’s
department. This is poor customer
service. Good customer service
means accountability, responsibility
and taking action to satisfy the
customer.
Let’s address the notion of how to
communicate with an unsatisfied
customer.
 Listen.
 Express you are sorry: eg: ‘We are sorry for this mistake/problem.”
 “We are terribly sorry for this inconvenience.”
 Do not argue and do not interrupt.
 Do not lose your self-control.
 Point out facts
 Admit the problem.
 Involve the customer in problem solving.
 Give the customer a “way back”: Sometimes customers are wrong. You should let them leave
with dignity, without feeling embarrassed.
 Do not question the customer’s correctness.
 Solving the Customer’s Problems.
 Ask further details if necessary.
Benefits of Good Customer Service.
Beneficiary Benefits
For Providers Higher income
Recognition
Personal satisfaction & fulfillment
Less stress
Higher self-awareness and self-control
Greater authenticity
Happier life at work ,outside work
For Organization More repeat business ,referred business
Better reputation
Higher morale, happier employees
Lower employee turnover
Fewer complaints ,Higher productivity
Better work environment
Higher inventory turnover ,Higher
profits
Simple Actions Huge Returns
 Customers will spend up to 10% more for the same product
with better service.
 • When customers receive good service they tell 10-12
people on average.
 • When customers receive poor service
they tell upwards of 20 people.
 • There is an 82% chance customers will repurchase from a
company where they were satisfied.
 • There is a 91% chance that poor service will dissuade a
customer from ever going back to a company.
Any
Queries
If Yes ! Please drop your queries @
gulam059@gmail.com

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Customer Service Training by Mr. Gulam Nabi Azad.M

  • 1.
  • 2. Introduction to Customer Service “There is only one boss, and whether a person shines shoes for a living or heads up the biggest corporation in the world, the boss remains the same. It is the customer! The customer is the person who pays everyone’s salary and who decides whether a business is going to succeed or fail.” Sam M. Walton, Founder &Former CEO Wal-Mart
  • 3. Customer Service in the 21st Century  The Three Key Elements  The Four knows  Expand Your Definition of Service  Who are Your Customers?  Develop a Customer Friendly Approach
  • 4. Professional Qualities in Customer Service Professional Qualities in Customer Service Empathy Control InformationFairness Friendliness Accountability Delivery Customer Service
  • 5. Customer Service Techniques Making a Good First Impression • Thoughtfulness in meeting the customer’s needs • Personal responsibility for a customer • Quick problem solving for customer • Offering immediate assistance • Friendliness • Using customer’s name in a conversation • Pleasant voice tone • Polite and courteous manners • Neatness • A genuine smile • Making the customer wait • Not answering the phone promptly • Not saying “please” and/or “thank you” • Speaking loudly or condescendingly to customers or colleagues • Making faces, frowning, acting distant, not smiling • Looking disheveled or like you do not care about your appearance • A poor handshake • Focusing on another task while addressing or servicing a customer.
  • 6. Telephone Etiquette * Attend after 3 Rings *Greet the Customer *Give your name *Ask the customer if or how you can help In some cases: *Putting a Customer on Hold *Transferring a Call *Taking a Message( in case of co worker is not there) *Ending the Call E-mail Etiquette *Respond to your business email quickly *E-mail should be answered within 24 hours max *Twice a day with a 12 hour interval( to shine your customer service) Dealing with the Customer
  • 7. Helpful Reminders for Polite and Friendly Responses
  • 8. Communicating with the Unsatisfied Customer How many times have you as a customer run into the problem of excuses. There is a problem and the sales person, technician or customer service representative is making lame excuses ? sometimes it feels as if nothing is anybody’s fault or is in anybody’s department. This is poor customer service. Good customer service means accountability, responsibility and taking action to satisfy the customer.
  • 9. Let’s address the notion of how to communicate with an unsatisfied customer.  Listen.  Express you are sorry: eg: ‘We are sorry for this mistake/problem.”  “We are terribly sorry for this inconvenience.”  Do not argue and do not interrupt.  Do not lose your self-control.  Point out facts  Admit the problem.  Involve the customer in problem solving.  Give the customer a “way back”: Sometimes customers are wrong. You should let them leave with dignity, without feeling embarrassed.  Do not question the customer’s correctness.  Solving the Customer’s Problems.  Ask further details if necessary.
  • 10. Benefits of Good Customer Service. Beneficiary Benefits For Providers Higher income Recognition Personal satisfaction & fulfillment Less stress Higher self-awareness and self-control Greater authenticity Happier life at work ,outside work For Organization More repeat business ,referred business Better reputation Higher morale, happier employees Lower employee turnover Fewer complaints ,Higher productivity Better work environment Higher inventory turnover ,Higher profits
  • 11. Simple Actions Huge Returns  Customers will spend up to 10% more for the same product with better service.  • When customers receive good service they tell 10-12 people on average.  • When customers receive poor service they tell upwards of 20 people.  • There is an 82% chance customers will repurchase from a company where they were satisfied.  • There is a 91% chance that poor service will dissuade a customer from ever going back to a company.
  • 12. Any Queries If Yes ! Please drop your queries @ gulam059@gmail.com