HOW MUCH MONEY CANYOU PAY
FORATWEET? G U M M Y I N D U S T R I E S 1

If you are a user,
Twitter is free

But there is no such
thing as a “free lunch” If you didn’t pay for it, somebody else did

Who’s paying forTwitter?

Advertising, obviously. That is Promoted
Tweets, Promoted Trends and Promoted accounts, plus Data Licensing 2014 revenue was 1.403$ millions https://investor.twitterinc.com/releasedetail.cfm?releaseid=894844

But tweets have a value

Look at this

How much would you pay,
for having Justin Bieber tweeting your brand?

Turns out that you can
actually buy a celebrity tweet, or a RT, or just an hashtag

You can negotiate directly with
theVIP user, or ask a company that works with celebrities

HOW MUCH DOES
ATWEET COST?

Snoop Dogg makes about $8.000
per tweet. “With my mind on the money, and money on my mind” He has more than 12 million followers http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606

Khloé Kardashian costs roughly the
same as Snoop ($8.000) She has more than 15 million followers co.uk/news/article-2057268/Twitter-endorsements-Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lin

PaulaAbdul asks for $5.000 Withney
Port for $2.500 That’s cheap! http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606

The average range for a
sponsored tweet seems to be between $2.500 and $8.000 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606

http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606 Name Price per tweet
Source Charlie Sheen $9.500 - $50.000 http://www.vulture.com/2012/01/how-much-can-a-celebrity-make-for- tweeting.html http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements- Snoop Dogg $8.000 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per- sponsored-tweet/459606 Kim Kardashian $10.000 - $20.000 http://www.wetpaint.com/how-much-do-celebrities-get-paid-to- tweet-663232/ http://www.businessinsider.com/celebrities-ignoring-ftc-rules-for- Khloe Kardashian $8.000 - $13.000 http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements- Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html http://www.huffingtonpost.com/2013/05/30/celebrity-sponsored- Snooki (Jersey Shore) $7.800 http://www.wetpaint.com/how-much-do-celebrities-get-paid-to- tweet-663232/ Paula Abdul $5.000 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per- sponsored-tweet/459606 Withney Port $2.500 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per- sponsored-tweet/459606 LiLo $3.500 http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements- Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html Ray J $2.300 http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements- Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html Mike Tyson $3.200 http://www.wetpaint.com/how-much-do-celebrities-get-paid-to- tweet-663232/ Chuck D $650 http://www.ustation.it/articoli/4135-pubblicita-su-twitter-migliaia-di- dollari-per-un-cinguettio-dei-vip Farrah Abraham (MTV) $390 http://zacjohnson.com/celebrity-sponsored-tweets/

Fashion blogger Danielle Bernstein gets
paid up to $15.000 for a single image on Instagram http://www.harpersbazaar.com/fashion/trends/a10949/how-bloggers-make-money-on-instagram/ Bernstein has ore than 1 Million followers on her Instagram @weworewhat

The problem: how can you
tell when social media content is “sponsored”?

U.S. FederalTrade Commission suggests to
use hashtags #ad or #sponsored to disclose paid content. Nobody’s doing it #LOL default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130

Here’s a game for you.
Try to spot product placement on your favouriteVIP channels.

It could be your favourite
rapper posing with frozen food http://spesarap.tumblr.com/

And remember: there is no
such thing as a free lunch

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