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Lead Generation (Inbound) through Quora

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Lead Generation (Inbound) through Quora

  1. 1. Not to be copied/reproduced unless for educational purposes. Contact author for permission otherwise Using to Generate Inbound Leads Prepared by: Gunjan Kalita Sr.Executive, Global Business Development Newgen Software Technologies Ltd.
  2. 2. Quora – What is this? • Quora is a question-and-answer website where questions are created, answered, edited and organized by its community of users. • The company was founded in June 2009, and the website was made available to the public on June 21, 2010. • Quora aggregates questions and answers to topics. Users can collaborate by editing questions and suggesting edits to other users' answers.
  3. 3. Quora and Leads – How are they connected? • Quora allows you to create a profile, with links back to your site or landing page, so answering questions in a useful way gets you direct exposure to leads who are asking about your solution. • Quora recently implemented Full Text Search which allows you to search for any term in full and reduce the amount of irrelevant discussions to sift through.
  4. 4. Why Quora? Quora is gaining traction in Google’s SEO landscape Quora can help marketers generate leads & conversions Quora is a hub for constant learning and networking
  5. 5. Traffic Quora.com LinkedIn.com As we can see, Quora does lack behind Linkedin in traffic , but this is mostly due to the fact that it has become more prominent quite recently as compared to LinkedIn But the graph also shows how the traffic has been on the rise when it comes to Quora Thus, the potential is huge!
  6. 6. SCREENSHOTS
  7. 7. The topic “Document Management System” brings up questions asked by users in that domain
  8. 8. Questions asked by users are a good point to engage people and market our offerings
  9. 9. Quora already has DMS Vendors interacting on questions. This guy from DocControl in particular has been really active
  10. 10. NEXT STEPS
  11. 11. What is to be done? • Follow the topics relevant to your business on Quora, As we are in the BPM Domain, we follow topics like Business Process Management, Workflow Automation, Document Management System etc • Make sure someone keeps a check on his/her Quora newsfeed. New questions and answers on the topics being followed will be visible in the feed. One can double-check by visiting these topics pages separately as well. • Do not hard-sell. Answer the question in a convincing manner, while at the same time demonstrating how our product/solution has implemented something similar in the past. Quora monitors the answers that you give and will flag off any answer that they feel doesn’t suit the billing.
  12. 12. The “How”s and the “How Not”s of answering questions on Quora Well you are asking for 5, so here are the 5 reasons to use Document Management System but there are many more reasons to look for! 1) Reduces use of paper. 2) Electronic documents can directly be stored and managed. 3) Provide Security to documents. 4) Maintain the record of updates in documents. 5) Easy access to documents. This is just a fraction of the power of a DMS. For more information, you could visit our site www.newgensoft.com Visit www.newgensoft.com for more information about your queries We can help you. Contact us at www.newgensoft.com How NOT to answer: How to answer: Q. The best 5 reasons why people need Document Management System?
  13. 13. Not to be copied/reproduced unless for educational purposes. Contact author for permission otherwise Thank You

Notas del editor

  • http://unbounce.com/social-media/3-ways-to-make-quora-your-secret-marketing-weapon/

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