Market Sizing 101

Market Identification and Analysis Gautam Gupta General Catalyst Partners Entrepreneurs Investing in Entrepreneurs Follow me @gRamblings www.generalcatalyst.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Proprietary & Confidential What is “the market”?

How specific ,[object Object],[object Object],[object Object],[object Object],[object Object],Proprietary & Confidential

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Proprietary & Confidential Sizing up

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Proprietary & Confidential What it is used for

Proprietary & Confidential Examples – Top Down Via Lightspeed Ventures Blog

Proprietary & Confidential Examples – Bottom Up

[object Object],[object Object],[object Object],[object Object],Proprietary & Confidential Rules of Thumb

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Proprietary & Confidential Do’s and Don’ts

[object Object],[object Object],[object Object],Proprietary & Confidential Examples

Market Sizing 101

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