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Being digital

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Presentation for the Class Advanced Global media Policy at Keio Media Design course

Based on the Digital Britain white paper

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Being digital

  1. 1. BEING DIGITAL
  2. 2. Ambition <ul><li>To ensure that everyone can share in the benefits of a Digital Britain </li></ul><ul><li>Universal Broadband service </li></ul>
  3. 3. Case Studies <ul><li>Young people and family </li></ul><ul><li>Education </li></ul><ul><li>Health care delivery </li></ul><ul><li>Small business </li></ul><ul><li>Bigger business </li></ul><ul><li>Families and Older people </li></ul>
  4. 4. Benefits <ul><li>Social Mobility </li></ul><ul><li>Financial savings </li></ul><ul><li>Educational attainment </li></ul>
  5. 5. Benefits <ul><li>Improved salary prospects </li></ul><ul><li>Democratic engagement </li></ul><ul><li>Increase satisfaction with public services </li></ul>
  6. 6. Benefits <ul><li>Broadband as essential for democratic life </li></ul><ul><li>Highly skilled workforce </li></ul>
  7. 7. Digital Exclusion <ul><li>Self-exclusion </li></ul><ul><li>Fighting exclusion by putting internet access in libraries, schools, cultural and leisure centers, community centers </li></ul>
  8. 8. Affordability <ul><li>The lowest communication bills in EU </li></ul><ul><li>Home access programme </li></ul><ul><li>UK online centers - classes and guidance </li></ul>
  9. 9. Affordability <ul><li>Personal computers for individuals - unsure how to recycle old computers </li></ul><ul><li>Milton Keynes and Microsoft http://www.connectmk.com/ </li></ul>
  10. 10. Ambition <ul><li>To ensure that everyone can share in the benefits of a Digital Britain </li></ul>Connect
  11. 11. Capability <ul><li>Skill, motivation and confidence </li></ul><ul><li>New school curriculum with ICT </li></ul><ul><li>Basic digital life skills </li></ul><ul><li>User with disabilities </li></ul>
  12. 12. Capability <ul><li>Underpins the strategy for digital media literacy </li></ul><ul><li>Citizen and community empowerment </li></ul><ul><li>Effective public services </li></ul><ul><li>Intelligence and focus </li></ul>
  13. 13. Capability <ul><li>The efforts are fragmented and lack a higher strategic vision </li></ul><ul><li>Media Literacy term should change to Digital Participation </li></ul>
  14. 14. Availability <ul><li>Getting Britain online programme </li></ul><ul><li>Digital UK program (TV) they used a simple strategy that consumers could understand to change to digital </li></ul>
  15. 15. Strategies <ul><li>Consortium of stakeholders, led by Ofcom to drive digital participation </li></ul><ul><li>A communications campaign to convince people to get on-line </li></ul>
  16. 16. Strategies <ul><li>Targeted Outreach to engage those who need more support </li></ul><ul><li>Digital Switchover of Public services </li></ul>
  17. 17. Strategies <ul><li>BBC and Channel 4 part as public TV stations in the development of the interest by the internet. </li></ul>
  18. 18. In the Nations <ul><li>Wales: strategies for school to use ICT in the normal curriculum </li></ul><ul><li>Scotland: published a paper on the opportunities for teaching media literacy </li></ul><ul><li>Northern Ireland: program to provide high skilled ICT workforce till 2011 </li></ul>
  19. 19. Case Study <ul><li>Adam Cunnington is a 21 year old guy graduating in business and uses only a laptop and a iphone. </li></ul><ul><li>He access all the class material from everywhere and also use Facebook to interact with classmates. </li></ul>
  20. 20. <ul><li>If you want the slides </li></ul><ul><li>send an e-mail to </li></ul><ul><li>[email_address] </li></ul>

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