Images seem simple - they're static, independent from each other, and don't mess up the DOM. However, images make up 60%-70% of page bytes, and their visual nature makes them critical for user experience. Investing in Image Optimization is a highly worthwhile investment.
This presentation covers 4 aspects of Image Optimization:
- Optimizing Image formats (including background on GIF, PNG, JPEG, WebP, JPEG XR and more)
- Optimizing image delivery
- Optimizing image loading in the page
- Responsive Images - optimizing images for mobile screens