This document provides information on various social media and content sharing platforms, tools, and best practices. It discusses plugins and tools for connecting a WordPress site to platforms like Google+, Tumblr, Facebook, LinkedIn, Pinterest, Twitter, and YouTube. It also provides tips on submitting websites to directories and using social bookmarking sites to increase traffic. The overall focus is on effective social media strategies for content distribution and promotion.

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https://wordpress.org/plugins/social-sharing-toolkit/ OR
https://wordpress.org/plugins/shareaholic/ makes the sharing process easy as
cake to get done.
http://roadtoblogging.com/social-sharing-plugins/ there are free and pay plugins
for sharing on this page.

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10. How do you prepare user centric quality content - maybe by asking and then answering
questions? And in Video too.
In content strategy, there is no playbook of generic strategies you can pick from to assemble
a plan for your client or project. Instead, our discipline rests on a series of core principles
about what makes content effective—what makes it work, what makes it good. Content may
need to have other qualities to work within a particular project, but this list is limited to
qualities shared across all sorts of content. -- http://alistapart.com/article/a-checklist-for-
content-work
Always give readers the option of seeing more information if they wish to do so.
Right for the business
Content is appropriate for your business when it helps you accomplish your business goals
in a sustainable way.
Fundamentally, though, “right for the business” and “right for the user” are the same thing.
Without readers, viewers, and listeners, all content is meaningless, and content created
without consideration for users’ needs harms publishers because ignored users leave.
This principle boils down to enlightened self interest: that which hurts your users hurts you.

11. Robots.txt denies links their value
Something else is very important to keep in mind. If you block a URL with your site’s robots.txt,
search engines will not crawl those pages. This also means that they cannot distribute the link
value pointing at those URLs. So if you have a section of your site that you’d rather not have
showing in the search results, but does get a lot of links, don’t use the robots.txt file. Instead, use
a robots meta tag with a value noindex, follow. This allows search engines to properly distribute
the link value for those pages across your site. -- excerpt from https://yoast.com/wordpress-
robots-txt-example/

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Don’t show the full blog post until the ‘readmore’ link is clicked, a consideration for when you
selected your theme for your Wordpress powered blog.
If the website doesn’t have a blog section, but is using Page ordered navigation then of course
this doesn’t apply.

13. Custom Permalinks
https://wordpress.org/plugins/custom-permalinks/
This plugin is only useful for assigning custom permalinks for individual posts, pages, tags or
categories. It will not apply whole permalink structures, or automatically apply a category's
custom permalink to the posts within that category. This not the same as a link shortener, like
bitly.com of course.

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15. Permalinks are the permanent URLs to your individual pages and blog posts, as
well as your category and tag archives. A permalink is the web address used to
link to your content. The URL to each post should be permanent, and never
change — hence the name permalink. The Settings Permalinks Screen allows
you to choose your default permalink structure. You can choose from common
settings or create custom URL structures. You must click the Save Changes
button at the bottom of the screen for new settings to take effect.
https://codex.wordpress.org/Changing_The_Site_URL sort of relates to this tip,
and that link shows multiple ways to get that done.

16. Install Redirection Plugin https://wordpress.org/plugins/redirection/
Redirection is a WordPress plugin to manage 301 redirections, keep track of
404 errors, and generally tidy up any loose ends your site may have. This is
particularly useful if you are migrating pages from an old website, or are
changing the directory of your WordPress installation.

17. Use the settings provided by the media manager in Wordpress, to use proper alt tags and
image names, instead of having an image with the filename of ‘image23094820356.jpg’ call
the image the name of what it is, so if it’s a bowl of fruit then ‘bowl_of_fruit.jpg’ would be a
better name right?

18. https://wordpress.org/plugins/google-analytics-for-wordpress/
Track your WordPress site easily with the latest tracking codes and lots added data for search
result pages and error pages. After that’s done make a note of the tracking code for use in
adding other tools from Google too, such as the formerly named Webmaster tools that is now
called Search Console.
https://support.google.com/webmasters/answer/4559176 is the explanation of why you’d
want to use Search Console

19. Google Search Console (previously Google Webmaster Tools) is a no-
charge web service by Google for webmasters. It allows webmasters to
check indexing status and optimize visibility of their websites. As of May 20,
2015, Google rebranded Google Webmaster Tools as Google Search
Console.https://www.google.com/webmasters/tools/home (See
previous slide for more about this)

20. https://wordpress.org/plugins/google-sitemap-generator/ is the plugin pictured above.
This plugin will generate a special XML sitemap which will help search engines like Google,
Bing, Yahoo and Ask.com to better index your blog. With such a sitemap, it's much easier for
the crawlers to see the complete structure of your site and retrieve it more efficiently.
The plugin supports all kinds of WordPress generated pages as well as custom URLs.
Additionally it notifies all major search engines every time you create a post about the new
content.

21. Facebook - Pinterest - have the business pages made. Think about recipes for
IFTTT that will help distribute your content too. Visit https://ifttt.com/ and connect
your apps, so they do thework for you that is the intention.

23. The sites pictured are Google Plus, tumblr, facebook, linkedin, pinterest, twitter and youtube
Google Plus - https://wordpress.org/plugins/google/ The Google + Plugin integrates WordPress
with your G+ Profile and Page - now with BuddyPress and Post Format Support!
Tumblr - http://www.ehow.com/how_8470075_connect-tumblr-wordpress.html Connecting
Tumblr and WordPress allows you to keep your sites current and dynamic by streamlining the
updating process between both platforms.
Facebook - https://wordpress.org/plugins/add-link-to-facebook/ Automatically add links to
published posts to your Facebook pages, groups, etc. Automate user growth and revenue with
ReadyGraph integration.

24. LinkedIn - http://www.linkedintraining.net/connecting-your-blog-to-your-linkedin-profile/
[Update: The linking of blogs became impossible when LinkedIn updated and abandoned the use of
applications in 2011/12 – you can still share items from your own blog in terms of Content Marketing
but you can no longer link the actual blog to your profile.] - See more at:
http://www.linkedintraining.net/connecting-your-blog-to-your-linkedin-profile/#sthash.FoVJrPEW.dpuf
How to Verify Your WordPress Site on Pinterest - WPBeginner
https://wordpress.org/plugins/insert-headers-and-footers/ This plugin allows you to add extra scripts to
the header and footer of your blog by hooking into wp_head and wp_footer. See
http://www.wpbeginner.com/wp-tutorials/how-to-verify-your-wordpress-site-on-pinterest/ for more
about that.
Twitter --
https://www.elegantthemes.com/blog/tips-tricks/how-to-add-a-twitter-feed-to-your-wordpress-website
Twitter is one of the most powerful social networking tools in the world. You can use it to interact with
your audience, monitor discussions on your topic of choice, lend a helping hand, and do all of this
while promoting your business or personal blog.
YouTube -- https://wordpress.org/plugins/youtube-channel/ When you need to display sidebar widget
with latest or random video from some YouTube channel or playlist, use plugin YouTube Channel!

25. http://www.seodp.org/submit_website.html
Submitting your website to the Open Directory Project is easy. Its completely free.
http://www.dmoz.org/add.html
The Open Directory Project is a web directory of Internet resources. A web directory is something akin to a huge
reference library. The directory is hierarchically arranged by subject - from broad to specific. The ODP is maintained by
community editors who evaluate sites for inclusion in the directory. They are our experts, and all submissions are
subject to editor evaluation.
http://www.opendirectorys.com/
Open Directorys is human edited, seo friendly and premium web directory.Established since 2006.Offering paid
featured link and normal link and reciprocal listing.Submit your site to increase your site traffic and website exposure.

26. Find the Best Social Media Channel for your Business
● Determine the top channels for your business from the information gathered above.Facebook, Twitter,
LinkedIn, blog, YouTube, Google+, Pinterest, SlideShare, Yelp.
● Do not spread yourself too thin. It’s better to have a strong consistent presence on one channel than
a weak, inconsistent presence on two or more.
From http://webmarketingtoday.com/articles/the-social-media-marketing-cheat-sheet/
http://toplistseo4ever.com/free-directory-submission-sites-list-high-pr.html lists directories grouped by the
Google PageRank

28. http://www.topsocialbookmarkinglist.com/pagerank-8-do-follow-social-bookmarking-sites-list-2016/
• connotea.org/ Connotea discontinued service on March 12, 2013. We apologize for any inconvenience caused.
• delicious.com/ https://delicious.com/
• digg.com/ http://digg.com/
• myweb.yahoo.com https://my.yahoo.com/
• reddit.com/ https://www.reddit.com/
• slashdot.org/ http://slashdot.org/
• stumbleupon.com/ https://www.stumbleupon.com/
• technorati.com/ http://technorati.com/
• video.google.com/ https://www.youtube.com/
• answers.yahoo.com/ https://answers.yahoo.com/
• bibsonomy.org/ http://www.bibsonomy.org/ The blue social bookmark and publication sharing system.
• tumblr.com https://www.tumblr.com/
• typepad.com http://www.typepad.com/
• weebly.com http://www.weebly.com/
• blogger.com https://www.blogger.com/home
• tripod.com http://www.tripod.lycos.com/

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