This document provides tips and strategies for using various social media platforms to market a business. It discusses using Facebook, Twitter, LinkedIn, YouTube, and Google+ for engagement, lead generation, and promoting brands. Specific tactics mentioned include posting engaging content like questions, quotes and images to get interactions on Facebook, asking followers to retweet on Twitter, using LinkedIn for professional networking and lead generation, creating short simple videos for YouTube, and using Google+ as a social layer across Google properties. The overall message is that combining social media strategies with identifying the "one thing" that all successful clients have in common can provide unlimited potential customers.
5. People who are not coachable and teachable
People who are afraid to make more money
People who are resistant to trying new things
People who cannot consistently schedule a
minimum of 7 minutes per day to implement
our easy, proven & profitable solutions
About UsWhoThisIsNOT For
7. Curt Maly• Worked in a marketing consulting
capacity with the likes of Apple,
Microsoft, Cisco, the United States
Postal Service, and many other
large and small companies across
the globe
• In 2007 Started a family real estate
investment business
• Nationally recognized speaker
that has shared the stage and
airwaves with Phill Grove, Jeffery
Combs, Mike Dillard and more...
8. Nick Bridges• Worked in Sales and Marketing
for several large corporations and
as a sales trainer for a marketing
company
• Has been marketing online since
2001 and began marketing on
social media with MySpace in
2004
• Started a successful real estate
investment business in Austin, TX
in 2007 and then sold that
company in 2010
9. TomBukacek
• Owned multiple marketing firms
specializing in both offline and
online marketing
• BSBA from the University of
Nebraska Omaha, MBA from the
University of Phoenix.
• National Best Selling Author
most recently released
“Marketing Miracles” with Dan
Kennedy
• Recently spoke about social
media marketing at the NBA
10. Jesse
Jameson
• Left a traditional corporate
executive job in 2001 to focus on
growing his first online business.
• Has owned multiple marketing
companies & products specializing
in both offline and online
marketing strategies that have
sold around the world
• In 2005, he and a partner built
Money Dynamics Inc., an Internet
Marketing consulting company
and coached some of today’s top
Internet
marketers.
11. For 3 years, Nick, Tom and
I were in competition with
one another in the real
estate investment business
in Austin, TX.
12. In 2010 we combined our
expertise to form a social
media marketing company
called
13. Since creating Black Box Social Media
we have consulted with and managed
Social Media & Online Marketing
accounts for:
14. These are just a few
examples of who we have
worked with
15. All of our clients have 1
MAJOR thing in common
that make them SUPER
successful online
16. This 1 “Thing”, is a sure fire
way to GUARANTEE your
business will grow and
prosper online
17. I’ll show you EXACTLY what
that is, towards the end of
this training.
(pay close attention so you don’t miss it and its
FREE)
59. No One Outside of Google Knows
Exactly How Google’s Algorithm
Works
60. There are a LOT of Different Opinions
& Theory's
61. At SMI7M We Surround Ourselves With
Industry Experts, Sought After Professionals
and We Spend $THOUSANDS$ Per Year
Attending Conferences, Meetings & Highly
Profile Mastermind Groups
66. WhoThisIsFor
Source : www.facebook.com
1 Billion+ Act i ve user on Facebook ( De c 3 1 s t 2 0 1 2 )
618 Million+ Dai l y Act i ve User s on aver age ( De c 2 0 1 2 )
680 Million+ Mont hl y Act i ve Mobi l e User s ( De c 2 0 1 2 )
45% Of ALL I nt er net Tr af f i c i s on Facebook!
48%of Americans Say they found out about news through Facebook
$5.1 Billion Facebook Ad Revenue Rai sed 60% i n 2012
The fastest growing demographic on FacebookWomen 55+
67. Obsessed with Facebook
- - - Us e r s ' Ha bi t s - - -
48% of 18 to 34 year olds check Facebook
right when they wake up...About 28% check their Facebook on their
smartphones before getting out of bed...
69. Why don’t my posts always
show up on my fan’s
pages?
70. There is a culprit for this...
And it’s called EdgeRank
71. What is EdgeRank?
It’s the algorithm Facebook uses to determine what posts should be seen by whom.
72.
73. Facebook Analytics Keep Performance Indicators to
Take Into Consideration
Reach- how many unique people actually see your post
Engaged Users- how many people click on your post to read
it
Talking About This- how many people ‘Like’, share, or
comment on your post
Viral % = Percentage of people who have engaged, or clicked
on your post, and have either ‘Liked’, Shared, or commented
on the post (Talking About This / Engaged Users = Viral %)
74. Reach - According to Mashable, the average Fan
Page reach is just 16%, meaning that only about 160
out of 1,000 Fans will actually see your post.
HowisYourFacebookPage
Doing?
75. What’s the #1 reason people don’t
see your posts?
SHAMELESS
SELF PROMOTION
76. 52% of consumers say they have
stopped following a brand on
Facebook because the information
it posted had become “too
repetitive and boring.”
Social Media Influence - SMI
52% UNLIKED
77. Self promotion makes your fans
ignore your posts
Less people interact with you,
which decreases your weight score
And your posts don’t stay up very
long, which decreases the time
score
79. Simply put, your Facebook
Posting goal must be to get
people to see and engage in
your posts.
80. The more people see,
engage, and share, the
bigger your audience gets.
81. Keep it interesting
Keep it short
Make people laugh
Post during peak times
Reply and engage with others
Inside Social Media In 7 Minutes we cover
these and many other ways to get as many
fans as possible to see your posts!
HowDoYouUpYourEdgeRank?
84. We liked the picture of the hot tub in the
living room and decided to post it on our
client’s Facebook Fan Page to see what
type of results we could generate...
85. SoWePostedThePicture
For our client’s post, we
uploaded the picture so it
would be bigger and stand
out.
We also asked people to take
action in our message: ‘Click
LIKE if you’d put a hot tub in
your living room’
86. Likes:
Us - 36
× AOL - 4
Comments:
Us - 10
× AOL- 0
WhatWereTheResults?
87. Here’s a good example
of a Credit Union that
hadn’t had any
interaction in 2 months
(self promoting)
putting up an amusing
‘Caption This’ post...
88. Quotes can work well, depending
on the personality of your Fan
Page.
This Fan Page has a little over
10k fans.
The reach on this was over 40%
and the viral% was about 13%
MotivationalQuotesfrom
FamousPeopleWorkWonders!
89. Improved Communication
Promotion of a Brand
Promotion of a Product / Service
Customer Service
Lead Generation
Driving traffic to your Site / Store
ReasonsToBeActiveOn
Facebook!
90. The ultimate goal is to promote
your brand and produce
predictable profit!
92. 500 Million+ Tot al Account s On Twi t t er
340 Million+ Uni que Tweet s per day
200 Million+ Mont hl y act i ve user s
78%
Of engagement wi t h a brand’ s
Tweet s are ret weet s
60% Of Twi t t er user s access Twi t t er vi a
mobi l e
182%
Increase i n Mobi l e Users
( 2 0 1 1 - 2 0 1 2 )
Source: www.twitter.com
93. Twitter and mobile also go hand-in-
hand; 95% of Twitter users own a
mobile phone, and half access the
service from their mobile device.
The Remote Control of Your L
98. Retweet Tip
A Tweet’s ‘Retweet Rate’ increases 12
times when a Tweeter asks their
followers to either Retweet or RT.
People Talking About Your Business
104. Super Simple Free Twitter Tips!
Combine These Strategies with
the “1 Thing” All of Our Clients Have in Common, and You Will
Have Unlimited Supply of Highly Targeted Potential Customers
106. 200 Million+ Li nkedI n Member s Wor l dwi de
Uni que Si t e Vi si t ors Per Week
Source : LinkedIn.com
50 Million+
$86,000+ Annual Avg US I ncome of
Li nkedI n Member
Increase i n ad revenue ( 2 0 1 1 - 2 0 1 2 )81%
2.8 Million+ Busi ness have a Li nkedI n
Company Page
107. LinkedIn generates more leads for b2b companies
than Facebook, Twitter or blogs.
Yet only 47% of b2b marketers say they are actively
using LinkedIn vs. 90% on Facebook.
- (Social Media B2B)
Read more at
http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-20
108. In a recent study of over 5,000 businesses, HubSpot
found that traffic from LinkedIn generated the
highest visitor-to-lead conversion rate at almost 3
times higher than both Twitter and Facebook.
Read more:
http://blog.hubspot.com/blog/tabid/6307/bid/30030/LinkedIn-277-More-Effective-for-Lead-Gene
110. LinkedIn Profile
Professional Online
Resume
Summary of
experiences and
skills
Recommendations
from others
Educational and
other important
accomplishments
112. CompanyServicesBenefits:
Allows you to promote
the services your
company performs
Detailed summary
Can upload video
commercial
Contact information
113. LinkedIn Groups Benefits
Quickly discover the most popular discussions in your
professional groups.
Have an active part in determining the top discussions by
liking and commenting.
See both member-generated discussions and news in one
setting.
Easily browse previews of the last three comments in a
discussion.
Find interesting discussions by seeing who liked a discussion
and how many people commented.
115. 1 Billion+ Uni que Mont hl y User s
Worl ds 2nd Largest Search
Engi ne ( Bi g g e r t ha n Bi ng , Ya ho o , As k &
AOL Co mbi ne d ! )
Source : YouTube.com
#2 Ranking
4 Billion Hour s of Vi deo Vi ewed Each Mont h
Number of vi deos each mont h t he avg
US vi si t or t o Googl e wat ches20
79%
Of t he For t une Gl obal 100
have a br anded YouTube
channel up f r om 39% i n 2011
116. 33% of the Top Performing ad Campaigns on
YouTube are under 30 Seconds Long
http://www.factbrowser.com/facts/8377/
117. 28% of the Top Performing ad
Campaigns on YouTube are
between 60 - 90 Seconds Long
http://www.factbrowser.com/facts/8377/
118. 11% of the Top Performing ad
Campaigns on YouTube are longer
then 180 Seconds Long
http://www.factbrowser.com/facts/8377/
126. Super Simple Free YouTube Tips!
Combine These Strategies with
the “1 Thing” All of Our Clients Have in
Common, and You Will Have Unlimited Supply
of Highly Targeted Potential Customers
127. “I use Black Box Social
Media to help me
with my media and
media optimization
on YouTube... I
recommend them,
you should use
them!”
- Marc Ostrofsky -
Web Entrepreneur
Author of Get Rich Click
129. 500 Million+ Googl e+ Member s
Dai l y act i ve users75 Million+
40%
I ncr ease i n G+ Ci r cl e si zes of
36% of br ands on Googl e i n 2012
Of t ot al ci rcl ers of brand pages
( Fe b – Ma y 2 0 1 2 )138 % Increase
75% Of t he t op 100 Br ands ar e
on Googl e+
130. Unlikeother conventional social networkswhich
aregenerally accessed through asinglewebsite,
Googlehasdescribed Google+ asa"social
layer" consisting of not just asinglesite, but
rather an overarching "layer" which coversmany
of itsonlineproperties
132. If you are already using Gmail, Google
Docs, Picasa, YouTube, or any other
Google service, using Google+ for
Social Networking is pretty much a no
brainer
133. Google+ Circles are a more natural way to
manage your friendships, mimicking real
life relationships, engagement and
interactions
134.
135. Laser Target Your Conversations
You decide WHO, see’s WHAT
Maintain Group Distribution lists
Engage with Google
137. Given that Google is the King of Online
Search, Creating a Page for your Business
on G+ Can Help Your Visibility and
Ranking
(HigherTargeted&MoreEffectivePay-Per-ClickPPCTrafficToo!)
138.
139.
140.
141.
142.
143.
144.
145. Google sites are driven primarily by video
viewing at YouTube, which is the leading
provider of online video with
152,000,000
Unique Video Views Each Month
174. Video Walk Through
Case Study
Video:
All videos should ideally be under 3 minutes.
Engaging and Entertaining Videos will receive the best Click
Through Rate (CTR)
This works with video you can have professionally done
Traditional better response
You can use free video creation sites to create videos:
http://www.powtoon.com
http://www.sparkol.com/
http://www.xtranormal.com/
http://animoto.com/
http://goanimate.com/
You MUST have a call to action in the video that is consist with
the call to action in the description
175. Video Walk Through
Case Study
Video Post To Facebook
You will upload the video directly to the page
In the Video description
The first 89 characters of copy are critical
This will be your add preview
176. Video Walk Through
Case Study
In the Video description
The first 89 characters of copy are critical
This will be your add preview
178. Video Walk Through
Case Study
Video Description
Right side view of PPC ad = 89 Characters
Newsfeed view of Ad = 350 Characters
Total Description Length:
It’s up to you, but you want a strong call to action and good copy to get
people to click on your Call To Action (CTA)
Have a few CTA’s in the video description
We have tested both short and long descriptions and it really all comes
down to how compelling your video is and how good your description is to
get you the highest Click Through Rate from your video to the CTA in the
description
179. Video Walk Through
Case Study
Video Description
In your video tell people to “Click the Link in the
Description”
Don’t tell or motion people to “Click on the link on the right or left or…”
When the video show up in the news feed the description is ON TOP
When the video shows up on your Page the description is ONTOP
When someone clicks the ad, it will bring up a light box with the description ON THE RIGHT
When someone clicks on the ad on the page, it will give them a full view of the video and the
description and the description will be ON THE BOTTOM
Make your CTA copy congruent with the video and the page the visitor
will be landing on
180. Video Walk Through
Case Study
Video Description Example
Name of Video
Full Description &
CTA above the video
“click More’ Fold
Compelling Preview
Description for Ads
181. Video Walk Through
Case Study
Video Description
In your video tell people to “Click the Link in the
Description”
Don’t tell or motion people to “Click on the link on the right or left or…”
When the video show up in the news feed the description is ON TOP
When the video shows up on your Page the description is ONTOP
When someone clicks the ad, it will bring up a light box with the description ON THE RIGHT
When someone clicks on the ad on the page, it will give them a full view of the video and the
description and the description will be ON THE BOTTOM
Make your CTA copy congruent with the video and the page the visitor
will be landing on
182. Video Walk Through Case Study
Description Example
Video Title: Run With The Heroes
Description:
The Army Marathon was created to honor our Soldiers and National Guardsmen on the anniversary of the “Shot Heard Around The
World” — the 1775 Battles of Lexington and Concord that signaled the beginning of the American Revolution and our independence!
To Register, Get Involved, or to Show Your Support, Click On This Link:
www.TheArmyMarathon.com/Run-With-The-Heroes
Our Mission is to honor the service and sacrifice of all military personnel, their families and survivors by raising funds through The Army
Marathon and other races in order to support charitable activities for the broader military community.
You participation and support will help assure the success of the 2013 event and will forever enhance the lives of the veterans and
families served by the benefiting charities.
To Find Out More Go Here:
www.TheArmyMarathon.com/Run-With-The-Heroes
You can also show your support when you LIKE, COMMENT & SHARE this video.
Ask People to also LIKE, COMMEN
& Share
183. Monitor Your Pretty Links and TRACK!
Description Example
Video Title: Run With The Heroes
Description:
The Army Marathon was created to honor our Soldiers and National Guardsmen on the anniversary of the “Shot Heard Around The
World” — the 1775 Battles of Lexington and Concord that signaled the beginning of the American Revolution and our independence!
To Register, Get Involved, or to Show Your Support, Click On This Link:
www.TheArmyMarathon.com/Run-With-The-Heroes
Our Mission is to honor the service and sacrifice of all military personnel, their families and survivors by raising funds through The Army
Marathon and other races in order to support charitable activities for the broader military community.
You participation and support will help assure the success of the 2013 event and will forever enhance the lives of the veterans and
families served by the benefiting charities.
To Find Out More Go Here:
www.TheArmyMarathon.com/Run-With-The-Heroes
You can also show your support when you LIKE, COMMENT & SHARE this video.
184.
185. Super Ninja – Advanced Sites
http://convert2media.com/resources/
186. Super Ninja – The “Invisible List”
“Tag” People Who Hit Your Opt In Page
“Tag” People Who See Specific Pages
“Tag” People Who See Specific Offers
Create Your Own Perfect Invisible List
194. As You Post, Engage,
Monitor and Analyze. . .
Be Consistent
195. Our Gift For You
http://www.socialmediain7minutes.com/
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