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Building online relationships

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How lawyers can use web content to build, nurture and solidify professional relationships.

Publicado en: Empresariales
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Building online relationships

  1. 1. Doctor JudgeReal estate andconstructionmogul
  2. 2. • Online Relationships?• Forget marketing (sort of).• Getting involved.• Word of mouth and the internet.• Beyond the written word.• Is it working?• Time is actually on your side.• The ‘V’ word. Working with vendors.• Get a chuckle?
  3. 3. 1. Assume that everything that you do online is public and permanent.2. Think about all of the people who will “look you up” on the internet (clients, colleagues, judges, jurors, etc).3. Consider your ethical obligations and your state’s rules of professional conduct.
  4. 4. Online relationships are similar in manyways to pen pal relationships.
  5. 5. The ways in which we communicate and interact are changing.
  6. 6. These are the people I care about.
  7. 7. 1.Be authentic.2.Be present.3.Be polite.
  8. 8. 1.Be authentic. 2.Be present. 3.Be polite.Rule #1, online and offline.
  9. 9. 1.Be authentic. 2.Be present. 3.Be polite.People who never answer the phone, stop receiving calls.
  10. 10. 1.Be authentic. 2.Be present. 3.Be polite.Flies prefer honey to vinegar.
  11. 11. Keep it real.
  12. 12. Are you doing this?
  13. 13. Word of mouth is still the leading way most lawyers getnew business.When looking for a lawyer, people often ask colleagues,friends, or relatives.Discussion of your reputation, skill and experience is likelyto take place online, off-line and face to face.The fastest growing source of information where peopleare likely to have these discussions is the Internet.
  14. 14. Write – Writing is probably the single most effective way tobegin to build top-of-mind awareness. Whether it’s blogposts, infographics, slide presentations, tweets or emails,your writing will play a large role in demonstrating yourknowledge, skill and experience.Speak – If writing isn’t your strong suit, maybe you canfocus on speaking. Be on constant look-out for speakingopportunities. These might include conducting seminars,CLE, or creating informational videos.Meet – Face-to-face meeting is still the best way to solidifyrelationships and word of mouth referrals. Food makesfriends.
  15. 15. What do people find when they “look you up” online?What impact does it haveon them?
  16. 16. Are you staying in touch?
  17. 17. Are you sharing your knowledge &experience?An (variously, e-book, ebook, digital book, or even e-edition) is a book-length publication indigital form, consisting of text, images, orboth, and produced on, published through,and readable on computers or otherelectronic devices.A is an authoritative report orguide that helps readers understand anissue, solve a problem, or make a decision.
  18. 18. Are you keeping their interest?or infographics are graphic visualrepresentations of information,data or knowledge. These graphicspresent complex informationquickly and clearly.
  19. 19. Be social.
  20. 20. Demonstrateexpertise. Share knowledge.
  21. 21. What are yourreaders telling you?
  22. 22. Are you a source?
  23. 23. Content, oris the process of sortingthrough content on theweb and presenting it in ameaningful and organizedway around a specifictheme.
  24. 24. • Do people compliment you on your content?• Do people subscribe to receive your content via their feed readers and/or email?• Do people share your content with their friends on social networks?• Do people quote you and link to “stuff” you’ve published on their own sites?
  25. 25. An arbitrary Day on the InternetHere’s how a day on the internet might look: Check your Reader: 30 minutes Commenting: 15 minutes Write a blog post: 1 hour Answer someone’s question: 15 minutes Participate in a discussion (Twitter, Facebook, LinkedIn): 15 minutes /
  26. 26. It’s Your Reputation It’s Your LicensePut your reputation first, follow the rules and make the web better.