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MARKETING STRATEGY.,[object Object],Creating It Is HARD.,[object Object],ACTIVATING,[object Object],IT IS HARDER!,[object Object]
WHAT  WE  DO,[object Object],HOW  WE  DO IT,[object Object],CASE STUDIES,[object Object],CONTACT US,[object Object],WE                       MARKETING STRATEGY,[object Object],ACTIVATE   ,[object Object],EFFICIENTLY.,[object Object],FLAWLESSLY.,[object Object],RELIABLY.,[object Object]
WHAT  WE  DO,[object Object],HOW  WE  DO IT,[object Object],CASE STUDIES,[object Object],CONTACT US,[object Object],WE                       MARKETING STRATEGY,[object Object],ACTIVATE,[object Object],EFFICIENTLY.,[object Object],FLAWLESSLY.,[object Object],RELIABLY.,[object Object]
An innovative marketing services agency founded in Atlanta, Georgia in 2003 by two veterans of the Cola Wars.  After many years of promoting the #1 beverage brands in the world, they left to achieve equal success in creating sales and marketing excitement in the Non-Carbonated world also for clients as diverse and challenging as … ,[object Object],We’re proud that they chose The XKO Group for consistently meeting & surpassing their needs for: ,[object Object],[object Object],Gary Zych, President,[object Object],Led the national and global consumer promotion departments for The Coca-Cola Company for eighteen years, successfully developing, planning and executing multi-million sponsorship activation of proprietary   and 3rd party properties such as …,[object Object],…for customers and clients including … ,[object Object],Gary successfully created and led the Worldwide Promotional Consultancy in 190+ countries for The Coca-Cola Company, and is also a winner of The Promotional Marketing Association’s prestigious “REGGIE” Promotion Of The Year Award for excellence in Sales, Creativity and Execution.,[object Object],4,[object Object]
/  What We Do,[object Object],PROMOTION DEVELOPMENT & EXECUTION,[object Object],CREATIVE DEVELOPMENT & EXECUTION,[object Object],SALES MATERIAL & TRAINING DEVELOPMENT,[object Object],PROJECT MANAGEMENT,[object Object],PARTNERSHIP DEVELOPMENT & MANAGEMENT,[object Object],TRADE AND EMPLOYEE INCENTIVE PROGRAMS,[object Object],ONLINE MARKETING (B-to-C and B-to-B),[object Object],BEST-PRACTICE BENCHMARKING,[object Object],NEW BUSINESS DEVELOPMENT,[object Object]
WHAT  WE  DO,[object Object],HOW  WE  DO IT,[object Object],CASE STUDIES,[object Object],CONTACT US,[object Object],WE                       MARKETING STRATEGY,[object Object],ACTIVATE,[object Object],EFFICIENTLY.,[object Object],FLAWLESSLY.,[object Object],RELIABLY.,[object Object]
 What Does                                 “MARKETING ACTIVATION”Mean?,[object Object],IT ALL STARTS WITHTHE STRATEGY …You develop it or we will, based on your business objectives,[object Object],THEN WE BRING THE STRATEGY TO LIFE IN YOUR MARKETS BY ACTIVATING IT WITH …,[object Object],[object Object]
 Breakthrough Consumer Communication Elements
In-Outlet
Offline / Online
 Effective Cross-Functional Project Management
 Fully-Integrated Execution Across:
 B2B, Consumer, Employee, Trade
Complete Follow-Up And Post-Evaluation,[object Object]
 Everything works how it is supposed to work
 Everyone does what they are supposed to doEfficiently,[object Object],[object Object],Flawlessly,[object Object],[object Object],[object Object]
WHAT  WE  DO,[object Object],HOW  WE  DO IT,[object Object],CASE STUDIES,[object Object],CONTACT US,[object Object],WE                       MARKETING STRATEGY,[object Object],ACTIVATE,[object Object],EFFICIENTLY.,[object Object],FLAWLESSLY.,[object Object],RELIABLY.,[object Object]
HOW WE’VE SUCCEEDED…,[object Object],… BY THE SUCCESSFUL EXECUTION OF CONSUMER, TRADE AND EMPLOYEE STRATEGIES  FOR ALL OF THESE BRANDS AND CUSTOMERS … AND MORE!,[object Object]
Promotions DirectorTM,[object Object],WHAT WE’VE INNOVATED,[object Object],For Coca-Cola & Others Over The Years ...,[object Object],1stINTEGRATED BOTTLE / FOUNTAIN NATIONAL PROMOTION:           MAJOR VOLUME-BUILDER &,[object Object],CREATED1st SYSTEMWIDE PROMOTIONAL CONSULTING RESOURCE,[object Object],IstSYSTEMWIDE, STANDARDIZED PROMOTION DEVELOPMENT PROCESS,[object Object],SOURCED INNOVATIVE NEW TECHNOLOGY FOR CCNA 2000-01        “PRIZE CAN”,[object Object],NATIONAL PMAA REGGIE WINNER !,[object Object],1st PROMOTION  DEVELOPMENT                          E-LEARNING TOOL,[object Object]
INCREASE AMOUNT,[object Object],GENERATE TRIAL,[object Object],GENERATE RECONSIDERATION,[object Object],INCREASE TRANSACTIONS,[object Object],INCREASE INCIDENCE,[object Object],SPECIAL EEVENTS,[object Object],TIE-IN,[object Object],PRICE OFFERS,[object Object],CHANCE,[object Object],CONTINUITY,[object Object],PACKAGING,[object Object],REBATES,[object Object],SAMPLING,[object Object],SPONSORSHIPS,[object Object],PREMIUMS,[object Object],ASSOCIATION,[object Object],AVAILABILITY,[object Object],AFFORDABILITY,[object Object],ACCEPTABILITY,[object Object],AWARENESS,[object Object],HOW WE DO IT ,[object Object],BY EFFECTIVELY ALIGNINGOBJECTIVETOSTRATEGYTOTACTIC,[object Object],MARKETING OBJECTIVE,[object Object],GENERATE PROFITABLE, RECURRING  INCREMENTAL SALES VOLUME,[object Object],ENHANCE BRAND EQUITY,[object Object],MARKETINGSTRATEGIES,[object Object],DIFFERENT, SPECIAL,BETTER,[object Object],MARKETING BARRIERS,[object Object],PROMOTIONAL TACTICS,[object Object]

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Xko Zych Link 4 2011