My slide deck for my talk at the Far Eastern University. Target audience were marketing students. About SEO, ethics, and my story on starting out as an SEO specialist
2. SEAN SI
INTERNET MARKETING CONSULTANT
Specializations:
Search Engine Optimization
Social Media Marketing
Conversion Rate Optimization
Search Engine Marketing
Analytics
Online Reputation Management
Inbound Marketing
Email Marketing
SEO Hacker School
@SEO_Hacker
3. It all started when
I bought my first blog.
SEO Hacker School
@SEO_Hacker
5. “I offered my last money to God and
told Him that I want to just blog for
Him
SEO Hacker School
@SEO_Hacker
6. “I offered my last money to God and
told Him that I want to just blog for
Him – to glorify Him throughout
the internet.”
SEO Hacker School
@SEO_Hacker
8. I bought the
domain
name
SEO Hacker School
1 GB
worth of
hosting
and started my
st
1
independent
WordPress
blog
@SEO_Hacker
9. HOW I GOT INTO
MARKETING
(MY STORY ON SEO)
SEO Hacker School
@SEO_Hacker
10. I was going through my On-the-Job Training
(OJT) when I stumbled upon SEO
SEO Hacker School
@SEO_Hacker
11. I was hired by a young company in Ortigas
(which is now out of business, unfortunately)
SEO Hacker School
@SEO_Hacker
12. HELLO
I’m a
TRAINEE
I was given the task of SEO trainee – too
bad that the SEO manager resigned just a
week after I got in – leaving all the SEO
work to me
SEO Hacker School
@SEO_Hacker
13. I had an
enormous quota
which involved:
SEO Hacker School
Blah… blah... blah…
Submit Comment
@SEO_Hacker
14. I had an
enormous quota
which involved:
SEO Hacker School
BLOG
COMMENTING
Blah… blah... blah…
Submit Comment
@SEO_Hacker
15. I had an
enormous quota
which involved:
BLOG
COMMENTING
Blah… blah... blah…
Submit Comment
FORUM
POSTING
SEO Hacker School
@SEO_Hacker
16. I had an
enormous quota
which involved:
FORUM
POSTING
SEO Hacker School
BLOG
COMMENTING
Blah… blah... blah…
Submit Comment
ADDING “FRIENDS”
(IN 5 SOCIAL NETWORKS)
@SEO_Hacker
19. In the middle of it all, I was learning more about WHY
I was doing things.
SEO Hacker School
@SEO_Hacker
20. In the middle of it all, I was learning more about WHY
I was doing things.
1
SEO Hacker School
Why i had such a huge quota
@SEO_Hacker
21. In the middle of it all, I was learning more about WHY
I was doing things.
1
Why i had such a huge quota
2
SEO Hacker School
Why i had to comment
intelligibly on forums
@SEO_Hacker
22. In the middle of it all, I was learning more about WHY
I was doing things.
1
Why i had such a huge quota
2
3
SEO Hacker School
Why i had to comment
intelligibly on forums
Why i had to comment
intelligibly on blogs
@SEO_Hacker
23. In the middle of it all, I was learning more about WHY
I was doing things.
Why i had such a huge quota
1
2
3
4
SEO Hacker School
Why i had to comment
intelligibly on forums
Why i had to comment
intelligibly on blogs
Why the links were so important
@SEO_Hacker
24. In the middle of it all, I was learning more about WHY
I was doing things.
Why i had such a huge quota
1
Why i had to comment
2 applied everything
this, I intelligibly on forums
In all of
to my first blog – i had to comment
Why
3
4
SEO Hacker School
intelligibly on blogs.
Why the links were so important
@SEO_Hacker
25. And true enough, some of my tests
worked. I got my blog to PR 3 then PR 4.
And it’s ranking on a wide scale of keywords even until now.
SEO Hacker School
@SEO_Hacker
27. SEO Hacker as a website was born April 2010 –
just a few months from my college graduation.
SEO Hacker School
@SEO_Hacker
28. By this time, I was already a bit
knowledgeable about SEO
because of the strategies I
tested out in my God and You
blog (h3sean.com).
SEO Hacker School
@SEO_Hacker
31. I bought
SEO-Hacker.com
(whose name was inspired by a blog I was
following then – lifehacker.com)
and built it as a ‘knowledge-base’ blog
SEO Hacker School
@SEO_Hacker
32. I bought
SEO-Hacker.com
(whose name was inspired by a blog I was
following then – lifehacker.com)
and built it as a ‘knowledge-base’ blog
I simply blogged about the new things
I was learning about SEO
SEO Hacker School
@SEO_Hacker
33. I was doubly inspired by Copyblogger.com on how
they were posting such great copywriting tutorials and
helping out a lot of people become better bloggers.
SEO Hacker School
@SEO_Hacker
34. I worked hard in HP – learning how a services company
should provide great services to clients – and the
penalty of it if we don’t.
SEO Hacker School
@SEO_Hacker
35. “I learned to do things in a timely
fashion and to work well with a
team.”
SEO Hacker School
@SEO_Hacker
36. Then someone from our local church invited me to do
SEO for him – he was a third party.
SEO Hacker School
@SEO_Hacker
37. So I went to work – but I was convicted because the
website was a gambling website.
SEO Hacker School
@SEO_Hacker
38. I then asked God if what I was doing was
glorifying to Him and I told God that if it
wasn’t – He would take it away.
SEO Hacker School
@SEO_Hacker
39. God was faithful and he
took the project away…
SEO Hacker School
@SEO_Hacker
40. Leaving me with nothing
for half a month.
SEO Hacker School
@SEO_Hacker
41. I went to Hongkong with my dad and I met a girl there
whose uncle owned the biggest scuba diving
liveaboard fleet in the Philippines.
SEO Hacker School
@SEO_Hacker
42. She referred me to her uncle and that was my first major
contract. I was gutsy enough to pitch the contract at
almost $1,000 and the company agreed.
SEO Hacker School
@SEO_Hacker
43. THE REST, AS THEY SAY, IS HISTORY
SEO Hacker School
@SEO_Hacker
44. Today, SEO Hacker has grown beyond expectations
and has more than 20 brands under the care of our
internet marketing services.
SEO Hacker School
@SEO_Hacker
45. But the best part is, SEO Hacker has helped
numerous up-coming SEO specialists through its
blog and online SEO School
SEO Hacker School
@SEO_Hacker
46. WHAT WE DO
(AND HOW WE PROVIDE VALUE TO OTHER COMPANIES)
SEO Hacker School
@SEO_Hacker
47. CASE STUDY:
Not your normal brick and mortar
business.
SEO Hacker School
@SEO_Hacker
51. history
1995
Amazon.com officially
launches and goes
live as an online
bookstore
Sells first book
'Fluid Concepts & Creative Analogies:
Computer Models of the Fundamental Mechanisms of Thought’
SEO Hacker School
@SEO_Hacker
61. present
2012
Amazon.com Inc. had revenues of
$61.1B
2013
As of the 2nd Quarter of 2013, Amazon
had revenues of $15.7B
SEO Hacker School
@SEO_Hacker
62. THERE IS REAL $$$ ONLINE
SEO Hacker School
@SEO_Hacker
70. /Search En gine
Op ti mi zation/
It is the art and science of
increasing your rankings with
target keywords in search
engines such as Yahoo, Google
and Bing.
SEO Hacker School
@SEO_Hacker
71. SEO Hacker is focused in making our clients as
the leaders in the search engine results page.
SEO Hacker School
@SEO_Hacker
72. We want to put them up. We want to help them
generate revenue. This is our goal.
SEO Hacker School
@SEO_Hacker
73. We believe this can be achieved with
the best long-term strategies there is:
1
2
Content Marketing
3
SEO Hacker School
Branding
White-hat SEO
@SEO_Hacker
84. There is a new generation that is in tune with the
Internet and advanced technologies.
SEO Hacker School
@SEO_Hacker
85. Search Engine Optimization is a matter of going into
other people’s minds and figuring out the right
words your users are going to use.
SEO Hacker School
@SEO_Hacker
86. You guys are young
and there’s a
whole world
ahead
of you.
SEO Hacker School
@SEO_Hacker
88. MARKETING IS NOT HARD.
It’s just a matter of seeing things from other people’s
perspective and telling other people how your
product/service can solve their problems.
SEO Hacker School
@SEO_Hacker
89. MARKETING IS NOT HARD.
It’s just a matter of seeing things from other people’s
perspective and telling other people how your
product/service can solve their problems.
SEO Hacker School
@SEO_Hacker