In one of the Philippine Tech Community Leads meetups, I gave this talk to share my experience in getting successful sponsorships for the community initiatives I've led.

1. How to Close the Deal
Sponsorship Tips & Tricks
By Haifa Carina

2. About Haifa Carina
● Senior Manager for Market Development at
Amihan Global Strategies
● Former Executive Director of DevCon
Philippines
● Leads and promotes various initiatives for
the Philippine Tech Community

3. Disclaimer: Tips & tricks in
this talk are subjective and are
based on Haifa’s success &
failures in running DevCon
events for 4 years.

4. How do I find
sponsors?

5. Your Personal/Team’s Network

6. Go to events similar to yours.

7. Facebook (yes,it works!)

8. Company Website

9. What documents to
prepare?

10. 1.Project/Event Primer

11. What is the objective of the project/event?

12. Who is the organizer?

13. Who is your audience?

14. Mention reputable speakers (if applicable)

15. Mention previous sponsors and partners (if applicable)

16. Highlight your unique
selling proposition

17. 2.Sponsorship Packages

18. ● Speaking opportunity
● Booth space
● Complimentary tickets
● AVP
● Banner placements
● Merchandise/brochures in kits
● Email blast inclusions
Common Sponsorship Benefits

19. Be very visual
✔✘

20. Emphasize limited resources.

21. Should we share our
attendee database?

22. It’s up to your team to
decide.

23. Explicitly inform attendees you are
sharing their details to your
partners/sponsors.

24. Use Case #1: Registration Opt-in
“Are you okay to share your contact information with our
generous sponsors?”
Sharing Attendee Database Guidelines

25. Use Case #2: Registration Waiver
“By registering for DevCon Summit, your contact information may
be shared with qualified event sponsors and partners. You will
have an opportunity to unsubscribe from their mailing lists if they
contact you. Thanks to our generous sponsors, we could host a
great conference with lots of learning opportunities and
freebies/raffles too!”
Sharing Attendee Database Guidelines

26. 3.Sponsorship Letter

27. ● Event details: event name, date and venue
● About the event
● About the organizer
● Invitation phrase
● Contact Information
Sponsorship Letter Components

28. What’s next?

29. 1. Set a meeting

30. ● To understand how the event/project can provide value to sponsor
● To present the proposal and identify the items of interest
● To get business cards for follow-up via phone call / SMS
WHY’s of setting an initial sponsorship meeting

31. ● To establish / strengthen company branding
● To recruit
● To promote product
Common Tech Sponsorship Objectives

32. Do not leave the
meeting without clear
action steps.

33. 2.Follow up

34. 3.Keep track of leads &
progress

37. What should I take
note of after the
event?

38. Post Event Report

39. Long Term Strategy:
Build relationships

40. Questions?
haifa@devcon.ph
@haifacarina
http://bit.ly/sponsorshiptipsntricks