An overview of Kickstarter for EECS441

1. By Haley Vingsness

2. Products
“Crowdfunding”

3. Financials
• $10 million in funding
• $150 million in pledges
• Projects have raised $1-3 million
• Keeps 5% of donations

4. History
• Founded in 2005 by
a waiter and a patron
• Launched in 2009
• Wanted funding for
electronic music

5. What's Interesting
• Backers get something out of it (collateral)
• People don't give up ownership of their
ideas

6. What's New
• 3 projects have made over $1 million
• iPod Nano watches are being sold in
Apple stores

7. Secret Sauce
• Funding is "all or nothing"
• Only half of projects get funded
• 94% of successful projects raise more
than their goal

8. What do you want to know?
• Do people realize they're buying an idea?
• What happens if the project fails?

9. Future Prognosis
• Backing is skyrocketing
• Avoid mistakes from failed projects